Digital Marketing Domain Delivery Lead

Job Title: Digital Marketing Domain Delivery Lead

Location: Alameda, CA(Onsite)

Job Type: FTE

Job Description

12+ years of overall IT experience, with 8+ years in Digital Marketing/MarTech solution delivery, leading enterprise-scale transformation programs.

5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.

5+ years of experience leading business-facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.

5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.

3+ years of experience driving AI/GenAI-enabled marketing capabilities, data-driven customer engagement, and omnichannel marketing strategy.

Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

This role is essential to strengthen Digital Marketing team overall process and domain expertise.

Responsibilities

Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.

Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.

Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.

Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.

Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.

Oversee platform architecture, data quality, customer segmentation, and campaign analytics.

Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.

Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.

Lead vendor governance and executive stakeholder communication.

Establish delivery KPIs and continuously improve platform reliability and business value realization.

Communication Skills

Communicate effectively with internal and customer stakeholders.

Communication approach: verbal, emails and instant messages.

Interpersonal Skills

Collaborative mindset; comfortable working across delivery, product, and sales functions.

Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences.

Self-driven, organized, and adaptive in a fast-paced environment.

Problem-Solving and Analytical Thinking

Capability to troubleshoot and resolve issues efficiently.

Analytical mindset.

Task/Work Updates

Prior experience in working on Agile/Scrum projects with exposure to tools like Jira.

Provides regular updates, proactive and due diligent to carry out responsibilities.

Successfully deliver strategic digital marketing initiatives with high predictability and quality.

Establish consistent delivery governance, release management, and quality standards across the portfolio.

Improve stakeholder satisfaction through transparent communication and reliable execution.

AI/ML and Generative AI use cases in digital marketing
AI/ML and Generative AI use cases in digital marketing.

AWS Cloud
AWS Cloud.

Salesforce Marketing Cloud Certifications
Salesforce Marketing Cloud Certifications.

Be part of a dynamic digital transformation team where technology, data, and AI come together to redefine customer engagement.

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