Marketing Automation Specialist

WHAT WE'RE SEEKING The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. This role also connects player data across multiple sources to enhance personalization within those journeys. The Marketing Automation Specialist will work closely with program managers, email developers, and stakeholders across the broader Commercial & Digital, Event, and Brand teams.
WHAT YOU WILL DO Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized, targeted communication to our audience
Build out intricate workflows that align with business objectives and player segmentation strategies
Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies
Collaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns
Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact
Implement A/B testing to refine and improve the effectiveness of automated communications
Monitor and analyze the performance of automated campaigns, providing insights and recommendations for optimization
Generate regular reports on key metrics such as open rates, click-through rates, and conversion rates
CORE COMPETENCIES FOR SUCCESS Strategic & Systems Thinking Connects automated journeys and player data to conversion, visit frequency, retention, and spend goals. Designs and implements automated marketing and event journeys across email, SMS, and app push platforms. Builds intricate workflows that align with business objectives and player segmentation strategies. Analytical Rigor & Data Fluency Turns customer data into audiences, personalization, and actionable insight. Utilizes customer data to create audience segments and personalize automated campaigns for maximum relevance and impact. Monitors and analyzes campaign performance, providing insights and recommendations for optimization. Governance & Judgment Maintains quality and sound judgment across platforms, data sources, and vendors. Manages and optimizes marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies. Proactively identifies and addresses data and platform challenges to deliver high-quality, error-free campaigns. Stakeholder Partnership Builds trust with cross-functional partners and translates data into insight for non-technical audiences. Collaborates with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns. Works closely with program managers, email developers, and the Commercial & Digital, Event, and Brand teams. Execution Excellence Manages multiple journeys and projects at once with precision and attention to detail. Implements A/B testing to refine and improve the effectiveness of automated communications. Generates regular reports on key metrics such as open rates, click-through rates, and conversion rates.
QUALIFICATIONS Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field
5+ years of experience managing marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship)
5+ years of experience designing and implementing marketing campaigns across channels (e.g., email, SMS, app push)
3+ years of experience with relational tables, queries, and custom audience development
3+ years of experience with data handling, utilizing both API and batch processing
2+ years of familiarity with programming languages commonly used in data management (e.g., SQL)
Preferred: 2+ years of HTML (including responsive) and CSS development for email
Strong analytical and problem-solving skills, with the ability to derive insights from customer data to inform journey strategy
Effective communication skills to convey data-driven insights to non-technical stakeholders
Strong organizational skills to handle multiple projects simultaneously, with a detail-oriented focus on high-quality, error-free campaigns
Ability to work collaboratively with cross-functional teams and platform vendors
Proactive approach to identifying and addressing data and platform challenges
Willingness to stay current on industry trends, emerging technologies, and best practices in marketing automation
BENEFITS Free Play & 1/2 price food!
Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.
View team member benefits here.
ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Our Promises to our Team Members A PLAYFUL ENVIRONMENT where you can make new friends
A SAFE PLACE where you can BE YOUR FULL SELF every day
CLEAR DIRECTION and tools to do your job
An opportunity TO LEARN & GROW
To LISTEN & ACT when you speak up
We will NEVER STOP IMPROVING
Dealing with some stuff? We offer FREE Mental Health Benefits for everyone.
See Why You're Better off at Topgolf. We believe in the Unlimited Power of Play and work hard to create Moments That Matter for Everyone.
We could list all the perks & benefits that are uniquely Topgolf, but we bet you prefer to hear what it's like to work here directly from Team Members.

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