Healthcare Product Marketing Manager, GTM & Launch

CareCloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for the positioning and go-to-market strategy for selected CareCloud solutions. The ideal candidate is a highly driven individual who is a strategic thinker, but also a “roll up your sleeves” doer who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing multiple projects, driving cross-functional initiatives, and writing professional marketing content.

Requirements

For given solution(s): -Define clear and differentiated product positioning and messaging - Build and execute quarterly and annual go-to-market plans -Develop impactful, well-written collateral and web content -Write compelling marketing content (e.g., white papers, case studies) and deliver value-added webinars for prospective clients - Plan and drive new product launches in close collaboration with product management, sales, and other key stakeholders - Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to CareCloud’s product roadmap planning - Communicate key product enhancements and other relevant updates to CareCloud’s client base More generally: - Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth - Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training - Integrate with key stakeholders across the company to spearhead and support high priority cross- functional initiatives More generally: - Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth - Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training - Integrate with key stakeholders across the company to spearhead and support high priority cross- functional initiatives Requirements - Bachelor’s Degree and MBA -5+ years marketing experience (2+ years in product marketing) - Product launch experience required - Healthcare experience a strong plus - Can-do attitude and proactive approach to solving problems - Excellent communication skills (written, verbal, presentation) - Strong analytical and project management skills - Desire and ability to collaborate effectively across offices and departments
#J-18808-Ljbffr