VP, Lifecyle & Growth Marketing

For our client, we are seeking a VP, Lifecyle & Growth Marketing to join the team of a leader in the Education, Government & Non-Profit space.
This senior marketing leader will own audience growth strategy across prospects, customers, advocates, and influencers, with a strong focus on lifecycle, demand generation, and measurable pipeline impact. The role partners closely with Communications, Sales, and Customer Success to build integrated programs that move audiences from awareness through handoff and retention. It also plays a key leadership role in shaping how the organization engages its community across digital channels, events, and owned media.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $210,000 – $260,000 annually
Responsibilities

Develop audience growth strategy across prospects, customers, advocates, and influencers
Partner with Communications to create an integrated content plan
Establish audience engagement metrics and measurement frameworks
Design lifecycle journeys from prospect to sales handoff and customer success
Lead Demand Generation, Email Marketing, and Events to enhance pipeline efficiency
Own event strategy for virtual and in-person programs, aligning with campaigns
Represent Marketing on the leadership council for cross-functional alignment
Qualifications

12+ years in growth, lifecycle, or demand generation marketing, with SaaS experience required and EdTech experience preferred
Proven experience in building or scaling an audience growth engine with multiple products
People leadership experience managing teams of 5+ across various disciplines
Track record of measurable pipeline and revenue contribution from owned and organic channels, with fluency in relevant KPIs
Experience in event marketing as part of a broader growth strategy
Ability to operate at both strategic and hands‑on levels, setting vision while executing campaigns
Familiarity with modern growth technologies like HubSpot, Pendo, and Zoom Webinar tools
Benefits

Employer-paid health insurance, including dependent coverage
Employer-matched 401(k) retirement savings program from day one
Paid parental leave
Stock options
Health and wellness reimbursements
Increasing PTO each year
15 paid holidays, including your birthday
Fully remote work with necessary tools and equipment provided
Our client is an equal opportunity employer.

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