Marketing Communications Manager

The Marketing Communications Manager will take hands‑on ownership of the CRM and OpenRoad’s marketing systems. This role will manage the company’s email marketing program, including creating, sending, testing, and tracking campaigns that support both B2B and D2C audiences, including agency awareness, customer engagement, retention, and prospect development.
The position will also support digital marketing campaigns and customer journeys, develop audience and behavioral lists, and create tools to help the Agency Development team focus its outreach. The Marketing Communications Manager will use analytics and performance data to test, measure, and improve marketing efforts across B2B and D2C audiences.
Overall, this role will help turn OpenRoad’s CRM system into a consistent, measurable, and effective marketing engine that supports both agency and direct‑to‑consumer growth. Position is expected to work in office in Dallas, Texas, with some flexibility for remote work a few days a week.
What You Will Deliver Marketing Execution & Brand Management Help maintain a consistent and recognizable OpenRoad brand across communications, marketing materials, digital channels, events, and client- and agent-facing resources.
Create engaging marketing materials that clearly communicate our services, expertise, and what makes OpenRoad different.
Coordinate a variety of marketing communications, including email campaigns, website updates and new pages, LinkedIn content, event materials, and other consumer- and partner-facing communications.
Work with our internal and external creative teams, web developers, and marketing partners to bring projects to life.
Corporate & Business Development Support Partner closely with our Agency Development and Business Development teams to support company growth and business goals.
Create and maintain sales and marketing resources such as presentations, one-pagers, partner materials, and feedback surveys.
Help ensure our messaging is clear, accurate, consistent, and engaging across all communications.
Event Marketing Work with the CMO, creative team, and B2B and D2C leaders to support event marketing from planning through follow-up.
Help develop event communications, promotional materials, and onsite branding that support the goals of each event.
Coordinate post-event communications and follow-up marketing.
Digital Marketing & Content Support the company's B2B and D2C marketing strategy, including campaign execution, A/B testing, and tracking results.
Turn company value propositions, products, and services into clear and compelling marketing communications.
Work with internal and external partners to develop case studies, success stories, and other content that build awareness and strengthen the brand.
Analytics, Reporting & Marketing Operations Track marketing, communications, social media, and event metrics and provide regular updates and insights to leadership.
Maintain marketing calendars, project timelines, templates, asset libraries, vendor information, and other marketing resources.
Monitor industry trends, competitors, and market opportunities to help identify new ideas and best practices.
Use data and results to help improve our marketing efforts and make future campaigns more effective.
What You Bring A bachelor's degree in marketing, Communications, Business, or related field.
4–8+ years of experience in marketing, communications, presentation design, or a similar role.
Expertise in HubSpot, MarCom best practices, and marketing analytics.
Strong writing, communication, and presentation skills, with the ability to work with people across all levels of the organization.
Experience working in the insurance or financial services industry is preferred.
Why Join OpenRoad Insurance At OpenRoad Insurance, you’ll have the opportunity to make a real impact on a growing company where your ideas and contributions matter. We’re a collaborative team that values innovation, creativity, and finding better ways to serve our agents, customers, and business partners. If you’re looking for a place where you can grow your career, work with great people, and be part of building something exciting, we’d love to have you join us.
Benefits Package: Dental, Vision and Health Care
Paid Time Off and Sick Time Off
Matching 401k contributions
Maternity and Paternity Leave
And more.
Application Materials: Resume

#J-18808-Ljbffr