Bettervits is hiring: Media Buyer - Paid Social in New York

Join One of The Fastest Growing DTC Groups
Bettervits is one of the fastest growing in it's industry and we're on a path to becoming the #1 vitamin brand in the UK. Having served millions of happy customers, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

Role Overview
We’re looking for a hands-on Media Buyer to test and scale acquisition across Facebook, Instagram, TikTok, YouTube, and other promising channels.

You’ll own campaign execution, work closely with our creative strategy team to develop and iterate winning ads, and help build funnels that perform against clear ROAS and conversion rate targets. You should be equally comfortable digging into account data, identifying a compelling creative angle, and diagnosing why a landing page isn’t converting.

What You'll Be Responsible For

Launch, manage, and optimize campaigns across Meta, TikTok, YouTube, and emerging channels, with clear testing plans and budget discipline

Work with our creative strategy team, editors, and copywriters to turn performance insights into new hooks, concepts, briefs, and creative iterations

Research competitors, ads, offers, and funnels to identify fresh opportunities and develop differentiated tests

Build and test acquisition funnels with our creative and web teams, ensuring consistency between the ad, landing page, offer, and checkout experience

Evaluate tests against ROAS, CVR, and acquisition cost targets, scaling winners and turning unsuccessful tests into actionable learnings

Maintain clear reporting and testing records, communicating what’s working, what needs to change, and where to invest next

What We're Looking For

3+ years of hands-on DTC media buying experience, including managing at least $250k in monthly ad spend and delivering measurable results

Strong Meta Ads expertise, plus practical experience testing and scaling TikTok and/or YouTube campaigns

A strong direct response foundation spanning video creative, copy, offers, landing pages, and conversion optimization

An analytical approach: confident interpreting ROAS, CAC, CVR, CTR, and creative engagement metrics, with an understanding of attribution limitations and first-order versus lifetime-value economics

A proactive, organized working style, with attention to detail and the ability to collaborate closely with creative teams while taking ownership of execution

Bonus

Experience in pet products, supplements, health, or other repeat-purchase DTC categories

Experience with native advertising, AppLovin, Snap, or additional acquisition channels

Familiarity with landing page builders, CRO tools, and creative reporting platforms

The Rewards

Fully remote – work from anywhere

Competitive Compensation Package

Flexible working environment – results > hours

No micromanagement – full ownership

Fast-paced, ambitious team culture

Growth opportunities in a fast-scaling environment

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