Senior Publicist, Trade Non-Fiction Job at Baker Publishing Group in Lansing

Job Description
Position: Senior Publicist, Trade Non-Fiction
Reports to: Publicity Director
Department: Publicity
Location: Baker Publishing Group, onsite, hybrid, or remote
Position Type: Full-time
About this Position
This position is responsible for securing publicity for assigned frontlist authors and publications through strategic print, broadcast, online, and podcasts.

Responsibilities

Plan and implement media campaigns for assigned authors in coordination with authors and in-house staff

Write and edit press releases, suggested interview questions, author bios, and other materials

Develop media lists using Cision media and Podchsaser database, identifying new opportunities for coverage with corresponding outlets

Develop and maintain key media relationships across trade, general market and consumer media

Manage incoming publicity requests, including review copy requests and media inquiries

Track recent and upcoming media coverage

Schedule author interviews

Coach and prepare authors for media opportunities with briefing sheets and interview prep.

Coordinate with permissions department on excerpt requests to secure permissions and provide text files of excerpts to outlets by email

Travel as needed for select author appearances and appropriate conventions, trade shows, and media trips

Excellent interpersonal skills

Thrives in a social environment

Works collaboratively

Qualifications

BA degree with coursework in pertinent fields such as public relations, marketing, communications, and journalism.

Conversant in issues of evangelical Christianity and subject matters routinely addressed by assigned authors

Established working relationships with Christian and secular media outlets and producers, and with national and regional contacts who cover books and religion.

Proficiency with Microsoft Word, Excel, and Outlook, plus media tools such as Cision or Podchaser.

Familiarity with NetGalley, Edelweiss, and Canva.

At least five years' pertinent professional experience, familiarity with Christian publishing and media outlets

Demonstrated ability to work independently and exercise sound professional judgment

Strong organizational, follow-up, and project management skills

Background working with high-profile authors

Proven ability to handle several publicity campaigns at once

Compensation and Benefits
Commensurate with qualifications and experience. As a full-time position, benefits provided include

health

dental

vision

group life insurance

short- and long-term disability insurance

paid time off

paid holidays

paid sick leave

parental leave

401(k) after three months

others

Baker Publishing Group is an Equal Opportunity Employer.

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.

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