Director of Patient Marketing

Director of Patient Marketing | Nashville, TN
We’re partnering with a rapidly growing, private equity-backed clinical research organization seeking a Director of Patient Marketing to build and lead its patient acquisition strategy across a growing national network of research sites.

This is an exciting opportunity for a hands-on, data-driven marketing leader who loves building, moving quickly and creating measurable results.

What we’re looking for:
Proven success driving patient or consumer acquisition through paid digital marketing, SEO/SEM, social media and multi-channel campaigns.
Strong understanding of lead generation, conversion, attribution and marketing ROI.
Experience building or scaling marketing programs across multiple locations.
A player-coach mentality with the ability to develop strategy and execute.
Experience with CRM platforms, marketing automation and emerging AI tools.
Healthcare marketing experience, ideally in a regulated environment. Clinical-trial patient recruitment experience is a plus, not a requirement.

The ideal candidate brings an entrepreneurial mindset, strong analytical skills and the ability to turn marketing investment into measurable patient enrollment results.

If you've built successful patient acquisition programs in clinical research, behavioral health, fertility, specialty healthcare, or other multi-site healthcare environments, we'd welcome a conversation.

Candidates must be eligible to work in the U.S. and meet the qualifications listed above to be considered for the Director of Patient Marketing job.

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