Senior Director of Social Media

Job Summary A growing consumer brand is seeking a Senior Director of Social Media to lead social media, influencer marketing, creator partnerships, and brand engagement strategy. This direct hire opportunity is ideal for a strategic, hands‑on social media leader with recent in‑house brand experience and a strong understanding of female‑focused consumer audiences. This role offers high visibility across marketing, creative, e‑commerce, product, PR, and executive leadership. The Senior Director of Social Media will guide a talented team, shape the brand’s social voice, identify emerging trends, and build campaigns that drive awareness, engagement, customer acquisition, and revenue growth. This is a strong opportunity for a collaborative leader who thrives in a fast‑paced, brand‑driven environment with supportive leadership, cross‑functional teamwork, and room to make a measurable business impact.
Key Responsibilities Develop and execute a comprehensive social media, influencer, and brand engagement strategy aligned with business goals.
Lead, mentor, and develop the Social Media and Influencer Marketing team while fostering a collaborative, high-performance culture.
Oversee content planning and execution across TikTok, Instagram, YouTube, Pinterest, and emerging platforms to ensure a consistent brand voice.
Build and manage influencer, creator, ambassador, and partnership programs that increase visibility, engagement, and revenue.
Lead social‑first campaigns, brand activations, events, and partnerships that support key marketing initiatives.
Monitor campaign performance, audience growth, engagement, ROI, and market trends to provide actionable strategic recommendations.
Compensation and Benefits Salary range: $165,000 to $190,000 per year.
Job type: Direct hire.
Location: Los Angeles, CA.
Required Qualifications and Skills Lead social media strategy, content planning, influencer marketing, and brand engagement initiatives.
Manage creator, ambassador, partnership, PR, and campaign programs from strategy through execution.
Partner cross-functionally with Marketing, Creative, E-commerce, Product, and Executive Leadership teams.
Manage agency relationships, vendor partnerships, performance reporting, and marketing budgets.
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
6+ years of progressive experience in social media and influencer marketing, including leadership responsibilities.
Recent in-house brand experience with a female target customer or audience.
Proven success developing social media strategies that drive engagement, audience growth, brand awareness, and business results.
Strong experience building and managing influencer, creator, and ambassador programs.
Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms.
Strong understanding of social media analytics, campaign reporting, ROI measurement, and performance optimization.
Excellent written, verbal, interpersonal, and presentation skills.
Ability to manage multiple priorities in a fast‑paced consumer brand environment.
Demonstrated leadership, relationship‑building, team development, and stakeholder management skills.
Understanding of brand safety, ethical marketing practices, and relevant industry regulations.
Preferred Qualifications Experience in fashion, apparel, lifestyle, beauty, wellness, or consumer products.
Experience overseeing public relations alignment with social media, influencer campaigns, and brand communications.
Strong cultural awareness with the ability to identify emerging trends, platform shifts, and creator opportunities.
Experience managing agencies, vendors, production partners, and marketing budgets.
Equal Opportunity Employer / Disabled / Protected Veterans The Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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