Paid Media Channel Manager

Paid Media Channel Manager
Industry: B2B Technology (SaaS, AI, and Cloud)

Location: New York, NY

Duration: 12 Months

Responsibilities

Own paid media strategy, channel roadmaps, and optimization across paid social, paid search, and programmatic advertising.

Manage media budgets, investment allocation, campaign calendars, timelines, and resources across multiple products.

Oversee campaign trafficking, tracking, pixels, conversion APIs, UTM governance, audience targeting, and quality assurance.

Develop testing and optimization strategies to improve campaign performance, efficiency, and pipeline contribution.

Partner with marketing technology, operations, agencies, and vendors to manage integrations, data flows, execution, reporting, and performance.

Requirements

8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance.

Experience in enterprise B2B technology marketing, including SaaS, AI, or cloud solutions; ABM and multi-product portfolio experience preferred.

Extensive hands-on experience managing paid social at scale, with strong knowledge of paid search and programmatic advertising.

Technical expertise in trafficking, tracking, pixels, conversion APIs, UTM tagging, audience management, campaign QA, and CRM or marketing technology integrations.

Proven ability to manage budgets, media calendars, resources, concurrent cross-functional campaigns, structured A/B testing, optimization programs, and performance reporting.

Skills

Paid Media Strategy

Paid Social

Paid Search

Programmatic Advertising

Campaign Trafficking

Conversion APIs

Audience Targeting

A/B Testing

Account-Based Marketing (ABM)

Marketing Technology Integrations

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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