Senior Copywriter Market Access

Senior Copywriter – Market Access

Location: NYC / Hybrid

About the Job
Omnicom Health Market Access is a specialized market access network that helps life sciences brands navigate complexity and accelerate access for patients, providers, payers, and other healthcare decision-makers. Combining strategy, creative, analytics, and technology, we develop integrated, data-driven solutions that help communicate the clinical, economic, and real-world value of therapies throughout the product lifecycle.
The Senior Copywriter is an experienced, hands-on writer who works closely with Copy, Art, Strategy, Account, Editorial, and other cross-functional partners to develop compelling communications for pharmaceutical clients and their key market access audiences.
This role requires someone who can take complex clinical, economic, HEOR/RWE, and market access information and turn it into clear, engaging, strategically sound communications. The work may include payer marketing and value communications, payer presentations and sales materials, market access campaigns, value propositions, reimbursement and access communications, leave-behinds, digital content, and other payer-facing materials.
The Senior Copywriter will take increasing ownership of projects from manuscript development through final execution, contribute to concepting and messaging development, and begin taking a more active role in client meetings and presentations .
What You’ll Do
Develop clear, compelling copy across payer, market access, and healthcare communications
Translate complex clinical, economic, HEOR/RWE, and market access information into accessible, audience-appropriate messaging
Create copy for payer presentations, value propositions, sales materials, leave-behinds, digital content, reimbursement/access materials, and integrated campaigns
Contribute to concept development, messaging frameworks, headlines, data-driven narratives, and creative executions
Research, analyze, and interpret clinical studies, published literature, market research, and other source materials
Partner closely with Art Directors to develop and execute creative ideas across channels
Collaborate with Strategy, Account, Editorial, Project Management, and senior Creative team members
Participate in internal and client meetings and take an increasingly active role in presenting and discussing creative work
Develop manuscripts and prepare materials for MLR review, including referencing, annotation, and revisions
Incorporate internal and client feedback while maintaining strategic and creative integrity
Manage multiple projects and deadlines with increasing independence
Ensure copy is accurate, on strategy, on brand, and aligned with the intended audience
What We’re Looking For
Professional copywriting experience within healthcare, pharmaceutical advertising, medical communications, market access, or a related agency environment
Experience with payer, market access, managed care, HEOR, or value communications preferred
Strong ability to understand and communicate complex scientific and data-driven information
Strong writing and conceptual skills with an eye for both the larger story and executional details
Experience partnering with Art and other cross-functional disciplines
Familiarity with pharmaceutical MLR processes, referencing, and annotation
Comfortable participating in client conversations and interested in developing greater client-facing responsibility
Ability to manage multiple projects and priorities while producing consistently high-quality work