Social Media & Digital Growth Manager

We are seeking a strategic and creative Social Media & Digital Growth Manager to grow a premium U.S.-based personal brand in the relationship, intimacy and modern masculinity coaching space. This is not a posting role: you will own the content strategy, read the numbers, and build the engine that grows an engaged audience and supports the brand's digital products.

The ideal candidate has 3-5 years of social media management experience for a personal brand, creator or service business , with proven audience and revenue growth, premium video editing skills, and excellent written English.

Responsibilities:

Own the content strategy across Instagram (priority), TikTok, LinkedIn and YouTube: what gets made, when it goes out, and why.

Build a content calendar and offer sequence based on approaches proven for comparable personal brands.

Review analytics, run structured hook and format testing, and bring clear recommendations to the founder proactively.

Publish daily across active platforms on a reliable cadence, with content scheduled ahead of time.

Edit video to a polished, premium standard, and cut long-form and interview footage into engaging short-form content.

Produce static posts, carousels and graphics in Canva within established brand styling.

Write captions, hooks, titles, descriptions and calls to action in the founder's voice, ready to publish without heavy rewriting.

Manage comments and DMs daily, moderate inappropriate comments, and route coaching, partnership and media inquiries to the founder.

Build and run ManyChat DM funnels and comment triggers.

Support the launch of digital products and a monthly subscription offer, including the content arc around each launch.

Deliver a brief weekly performance review with measurable progress.

Qualifications:

3-5 years of experience managing social media for a service-based business, personal brand or creator, with results you can show.

Demonstrable audience and revenue growth (be ready to share before-and-after results).

Strong video editing skills and an eye for premium production quality (OpusClip, CapCut, Riverside).

Excellent written English at a sophisticated, warm and precise register.

Hands-on experience using Claude (or similar AI tools) for copywriting and research.

Proficiency in Canva and scheduling tools such as Later.

Genuine enthusiasm for creating vibrant, tasteful content about relationships, intimacy, sexuality and modern masculinity. This is a firm requirement for the role.

Takes full ownership, works ahead of deadlines, and communicates proactively.

Strongly Preferred:

Experience with high-end personal brands selling to educated, high-income clients.

Understanding of the different sales psychology behind low-cost digital products and premium offers.

Experience with ManyChat, GoHighLevel and email nurture sequences.

Experience with Meta paid ads, UGC/creator partnerships or podcast guesting outreach.

Familiarity with Claude Design, Stan Store or Squarespace.

Requirements:

Updated Resume/CV and portfolio or links to accounts you have grown.

Available to work with daily overlap into U.S. Pacific afternoon and evening hours.

Ability to work in a fast-paced, dynamic environment and wear multiple hats on a small team.

Reliable internet connection and personal computer.

UPS/battery backup to ensure continuity during power interruptions.

WFH set-up.

HMO.

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