Product Marketing Lead, Social and AI, Facebook

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Facebook. In this role, you will lead complex cross-company initiatives and help bring innovative new experiences to people all over the world. This role sits on our Facebook Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a product marketer with experience developing data-informed strategies, translating insights into creative campaigns, and driving projects to completion, and has experience leading complex projects in fast-paced environments,
BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)12+ years of full-time experience in Product Marketing, partnering closely with Product teams
Experience crafting GTM strategies based on consumer-driven insights
Experience with consumer-facing product launches and consumer campaigns
Deep understanding and/or active use of consumer AI products
Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
Experience driving presentations with executives and cross functional teams
Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
Experience with 0-to-1 products in ambiguous, fast-paced environments
Experience communicating marketing strategies, insights, and recommendations in writing and in presentations to executive and cross-functional audiences
Project management experience Global experience working across a number of markets, with knowledge of varied cultural, social, and business landscapes to support international product marketing efforts
Product marketing experience spanning marketing communications and/or product management
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with end-to-end product lifecycle management
Experience repositioning or revitalizing a mature consumer product for new audiences
Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
MBA degree

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