Mediabistro logo
job logo

Vice President, Brand & Digital Marketing

iboss · New York, NY, USA ·

Job type:
Full Time

iboss is a cloud security company that provides organizations and their employees secure access to the Internet on any device, from any location, in the cloud. The platform replaces legacy, appliance-based security (firewalls, web proxies, VPNs) with a cloud-native architecture that consolidates web security, SSL inspection, CASB, DLP, malware defense, and Zero Trust access into a single service. iboss's containerized architecture processes 100 billion daily transactions across 100+ global points of presence and is protected by over 230 patents. Leveraging a purpose-built cloud architecture, backed by 110 patents and over 100 points of presence globally, iboss protects more than 4000 organizations worldwide

Come be a part of the team that will transform the way network security is delivered!

iboss is seeking an experienced, strategic, and results-driven Vice President of Marketing to lead all aspects of marketing strategy, brand positioning, demand generation, and go-to-market execution. The Vice President of Marketing will play a critical role in accelerating iboss's growth by strengthening brand awareness, driving pipeline growth, and reinforcing iboss's position as a leader in Zero Trust SASE and cloud security. Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue targets
Build and lead a high-performing marketing organization across brand, product marketing, demand generation, content, digital, and communications
Serve as a key member of the executive leadership team, contributing to overall company strategy
Define and evolve iboss's brand identity, messaging, and market positioning within the competitive SASE and cybersecurity landscape
Ensure consistent brand voice and messaging across all channels and customer touchpoints, from enterprise and public sector to education
Own and optimize the marketing funnel, driving qualified pipeline in partnership with Sales leadership
Lead multi-channel demand generation programs, including digital marketing, ABM, events, partner marketing, and content marketing
Establish clear KPIs and reporting to measure marketing ROI, pipeline contribution, and campaign effectiveness
Partner with Product and Sales Engineering teams to craft compelling product positioning and messaging that differentiates iboss's Zero Trust SASE platform from appliance-based and legacy competitors
Ensure sales enablement materials effectively communicate value propositions to prospects and customers, including large enterprise and Fortune 50 accounts
Build and manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) Recruit, mentor, and develop a world-class marketing team
Manage the marketing budget effectively, ensuring efficient allocation of resources across programs and channels

12+ years of progressive marketing leadership experience, with at least 5 years in a senior marketing executive role ( Senior Director of Marketing, VP of Marketing, or similar) at a B2B SaaS or cybersecurity company
~ Proven track record of building and scaling marketing organizations that drive measurable pipeline and revenue growth
~ Deep understanding of the cybersecurity, networking, or cloud security industry (SASE, Zero Trust, SSE experience strongly preferred)
~ Strong background in brand strategy, demand generation, product marketing, and analyst relations
~ Experience managing marketing budgets and demonstrating ROI
~ Bachelor's degree required; MBA preferred

Health, Vision, Dental, Chiropractic - open to domestic partners
~Company paid holidays

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran or as an individual with a disability.

*