Social Media & Digital Content Strategist

GE Appliances, a Haier company, is seeking a Social Media & Digital Content Specialist in Louisville, KY. You will own day-to-day management of GE Appliances' digital channels, shape editorial storytelling, and drive audience growth across social platforms and the corporate website.
You'll develop platform-specific publishing strategies, optimize content for SEO, GEO, and AEO, work with creators, and measure performance to continually improve editorial impact and brand storytelling.

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