Performance Marketing Manager (Google Ads Specialist)

Robbins Estate Law is one of the fastest-growing estate planning and probate law firms in Texas. We’ve helped thousands of families protect their futures and have earned over 500 five‑star Google reviews and maintain a Net Promoter Score above 98.
Marketing performance at Robbins Estate Law is measured directly against revenue, allowing our marketing team to clearly see the impact of their work.
Our firm generates over $6M in annual revenue and continues to scale rapidly. Marketing is one of the primary drivers of that growth. We invest heavily in digital marketing, supported by a $1.2M annual marketing budget across paid media, SEO, seminars, and digital growth initiatives.
We are looking for a data‑driven Performance Marketing Manager who enjoys building campaigns, optimizing performance, and seeing their work translate directly into measurable revenue growth.
If you love Google Ads, conversion tracking, funnels, and continuous testing, this role will give you the opportunity to own and optimize a real performance marketing engine.
What You’ll Do Paid Media Execution (Primary Focus) You will help manage and optimize campaigns supported by a seven-figure annual marketing budget, giving you the ability to test, optimize, and scale campaigns using meaningful data.
Build, launch, and optimize campaigns across Google Ads (Search, Display, Retargeting)
Manage Meta Ads campaigns (Facebook / Instagram)
Work with Local Services Ads (LSA), YouTube, LinkedIn, and other channels as appropriate
Conduct keyword research and audience targeting
Create and test ad creative variations
Continuously optimize bids, targeting, and budgets
Monitor cost‑per‑lead, conversion rates, and lead quality
Scale campaigns that produce measurable results
Marketing Automation CRM (HubSpot) Build automated workflows and lead nurture campaigns
Create segmentation lists and lifecycle stages
Configure attribution tracking and reporting
Assist with email marketing and lead routing
Integrate forms and campaign triggers into marketing funnels
SEO Support & Execution Support on‑page SEO including metadata, keyword implementation, and internal linking
Assist with off‑page SEO including citations and backlink outreach
Help troubleshoot technical SEO issues such as crawl errors and indexing problems
Conduct keyword research and competitor analysis
Work with tools such as SEMrush, Google Search Console, and Google Analytics
Landing Pages & Funnel Development Build high‑converting landing pages for campaigns, webinars, and events
Run A/B tests to improve conversion rates
Ensure pages are fast, mobile optimized, and conversion focused
Work within our MODX CMS platform (training provided if needed)
Analytics, Tracking & Reporting Implement tracking using Google Tag Manager, GA4, Meta Pixel, and Google Ads
Configure conversion tracking across platforms
Build reporting dashboards
Monitor campaign performance and identify optimization opportunities
Bonus Skills (Nice to Have) Experience with MODX CMS
Experience marketing local service businesses
Experience promoting seminars or webinars
Experience marketing for law firms
Qualifications 3–5+ years of hands‑on digital marketing execution
Strong experience managing Google Ads campaigns
Experience running Meta ad campaigns
Experience using HubSpot CRM and marketing automation
Working knowledge of SEO fundamentals
Experience implementing tracking pixels, UTMs, and conversion events
Strong analytical skills and attention to detail
Self‑starter who enjoys testing and improving results
Why Join Us? Growth Opportunity This role is designed to grow into a Senior Performance Marketing Lead position as our marketing engine continues to scale.
Our firm is growing rapidly, and marketing is a central driver of that growth. Team members who demonstrate strong campaign performance, ownership, and strategic thinking will have opportunities to:
Manage larger advertising budgets
Expand into additional marketing channels
Help shape marketing strategy and testing initiatives
Lead future marketing hires as the team grows
Pay: $65,000.00 - $85,000.00 per year
Benefits Flexible schedule
Health insurance
Paid time off
Work Location: Remote

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