Digital Marketing Director

Director Of Digital MarketingAt AgeWell Solvere Living, we believe in creating senior living communities that allow residents to thrive, families find peace of mind, and team members are inspired to grow. Our vision is built on delivering excellence in care, innovation in services, and leadership that empowers people at every level.We're a Certified Great Place to Work for 8 years in a row, and proudly offer:Medical, Dental and Vision coverage.Life, AD&D, and disability insurance.Voluntary Accident, Hospital Indemnity and Critical Illness options401k or Roth IRA Retirement Savings Plan (with company match)Generous Paid Time Off ProgramPosition Summary:The Director of Digital Marketing plays an integral role in promoting AgeWell Solvere Living and its individual community brands. Working with the Vice President of Marketing, the position has overall responsibility for developing, planning, implementing and evaluating the overall digital marketing strategy.Essential Job Functions:Works with VPM to build, plan and implement the overall digital marketing strategy for the AgeWell Solvere Living and its managed communities.Assists in managing AgeWell Solvere's third party digital vendor(s) for digital advertising campaigns and SEO/SEM management.Overall responsibility for managing allocation of the communities' digital marketing budgets.Develops and oversees implementation of an integrated AgeWell Solvere social media strategy.Responsible for managing community and AgeWell Solvere Living websites.Works with VPM to evaluate analytics and continually improve digital marketing efforts.Oversee Marketing Specialist's digital responsibilities.Responsibilities:Work with digital services vendor to develop, implement and analyze digital advertising campaignsOverall responsibility for programming and scheduling marketing automation campaigns and email blastsOverall responsibility for community blog topic approval and proofingOverall responsibility for community website edits, such as pop ups, news and event posts and minor website edits, with certain tasks to be assigned to Marketing SpecialistOverall responsibility for adding and removing team members and clients from Marketing tech platformsCreating and or managing the development of splash and landing pages with third party vendorWork with agencies to create full websites and miscellaneous development workAssist with reputation management: monitoring Google My Business, Yelp reviews, questions and Google AlertsWork with VPM to monitor and identify measurable benchmarks for successAssist with the digital transition of communities that are being on- and off-boardedQualifications:Bachelor's Degree in a related field5+ years' experience in a digital marketing roleStrong written communication skillsWillingness to share own ideas amongst leadershipAbility to multi-task and manage several projects at onceDemonstrated ability to meet deadlines and ensure projects are completed on a timely basisWilling to execute day-to-day tasks and work independentlyGood entrepreneurial work ethic and a desire to "get the job done"Ability to delegate and collaborate effectivelyExperience with Microsoft Office Suite, WordPress, ActiveDemand, Google Analytics, Ahrefs and similar platforms