Interim Vice President, Audience Development
About the Company
Leading global media and entertainment company focused on television brands and programming
Industry
Broadcast Media
Type
Privately Held
About the Role
The Company is seeking a Vice President for Audience Development to spearhead the creation and implementation of robust strategies that enhance fan engagement, viewership, and loyalty across a diverse portfolio of television brands and programming. The successful candidate will be tasked with developing and executing comprehensive audience growth and fandom strategies, building audience acquisition and retention programs, and establishing measurable goals and performance benchmarks. This role requires a deep understanding of audience development, entertainment marketing, and the ability to transform linear audiences into sustained, multiplatform fandom. The VP will also be responsible for leading platform partnerships, driving audience discovery initiatives, and ensuring that all audience growth efforts are data-driven and optimized for performance.
Applicants for the Vice President, Audience Development position at the company should have a minimum of 10 years' experience in audience development, entertainment marketing, or related fields, with a proven track record of driving audience growth and fan engagement. The role demands a leader with expertise in linear television programming, digital media, and a strong knowledge of fandom-building and community engagement. The ideal candidate will be adept at cross-functional leadership, capable of influencing senior stakeholders, and experienced in measurement, analytics, and optimization. A Bachelor's degree is preferred, and the role is pivotal in impacting the company's audience engagement, viewership, and fan loyalty.
Functions
- Marketing
- Data Management/Analytics