Social Media and Marketing Coordinator

We are the Children’s Museum of Atlanta (CMA), a 501(c)(3) nonprofit with a mission to change the world by sparking every child’s imagination, sense of discovery, and learning through the power of play and we are looking for a Marketing and Social Media Coordinator. This position reports to the Digital Media Manager in the Strategic Advancement and Marketing Department and is an hourly, full time, non-exempt, position. The rate is $20/hour with an increase to $21/hour after completing the 3 month probation period. The Marketing and Social Media Coordinator position is hybrid with some evening and weekends to capture events in the Museum and around the community.
We are looking for a creative human that enjoys working with a collaborative team and is also able to work autonomously. We need a person that knows social media strategy and can create the content to put it into action on our social media platforms. Are you able to build out and maintain monthly social content calendars? Do you geek out thinking up new ideas and discover current trends for social media content? Are you that person that can manage, create, and write content that will drive our mission and create buzz? We cannot wait to hear from you!
Primary Role: The Marketing & Social Media Coordinator is an integral part of the Marketing team, designing content that sustains audience curiosity and creates buzz around the Museum’s programs, exhibits, events, and mission to drive attendance and involvement. This position works closely with the Marketing team to plan, implement, and monitor the Museum’s social media strategy and create new content which advances CMA’s brand awareness and experience with our audiences.
Responsibilities Social Media Management (30%):
Work with the Digital Media Manager and Assistant Director of Marketing to develop, implement and manage the Museum’s social media strategy
Build out and maintain monthly social content calendars
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Research audience preferences. discover current trends, and pitch ideas
Stay up to date with changes in all social platforms ensuring maximum effectiveness
Report on social media shared reviews and feedback from customers
Measure the success of every social media campaign and report to the team via monthly, quarterly and yearly reports
Community Management (20%)
Facilitate online conversations with customers and respond to queries
Seek out, like, comment on and reshare customer generated content
Research potential social media partners/collaborators
Support in-house influencer relationships/campaigns in collaboration with Digital Media Manager and Assistant Director of Marketing
Content Creation and Writing (40%)
Create engaging text, image and video content for social channels supporting the Museum’s brand
Capture and edit engaging photos and videos for social media and marketing purposes
Regularly attend CMA events and programs to capture and share live story updates, including weekends and/or off-site
Write and publish blog posts as assigned using WordPress
Support additional digital media content as needed, including website updates and email messaging
Assist with brand publications, including educational content, annual reports, etc. through writing and editing
Use content building and scheduling tools, including Adobe Creative Cloud, Later, Canva, WordPress, Facebook Creator Studio, Instagram
Marketing Support (10%)
Suggest new ways to attract prospective customers
Assist with new and existing promotional partnerships
Collaborate with all Museum departments to produce timely and relevant content
Support production of in-house video content
Other duties as assigned
Requirements Expertise in social media platforms, including Meta, TikTok, X, YouTube and LinkedIn
Ability to deliver creative content (text, image and video); experience editing photos and video
Strong communication skills in person and in writing, with an understanding of how to harness brand voice for multiple audiences
Familiarity with online marketing strategies and marketing channels
Critical thinker and problem-solving skills
Good time-management, multitasking skills
Experience and comfort working in a diverse work environment
Experience with social media KPIs, audience and buyer personas, and/or early childhood education is a plus
Technical Skills Working knowledge of Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube
Working knowledge of Later, Canva, WordPress or similar scheduling and content building tools
Education BA in Marketing, New Media, or relevant work experience preferred
Salary Description$20-$21 per hour
#J-18808-Ljbffr