- Acquire deep expertise in brand, market, customer, and competitive dynamics to uncover insights
- Translate research findings, audience insights, and market intelligence into actionable brand strategies
- Identify opportunities for brand growth by synthesizing quantitative and qualitative research into compelling recommendations
- Provide strategic guidance throughout the lifecycle of a brand
- Develop strategic deliverables, including competitive analyses, market syntheses, and workshop outputs
- Build and maintain in-depth knowledge of assigned brands, therapeutic areas, and clinical data
- Monitor competitive activity, industry trends, customer behaviors, and emerging healthcare dynamics
- Analyze market research and performance data to identify opportunities, challenges, and implications for brand strategy
- Partner with Creative, Account, Digital, Medical, and Analytics teams to ensure strategic alignment and integrated execution
- Mentor junior strategists and provide guidance on strategic thinking, research approaches, and deliverable development
- Create and facilitate workshops and working sessions
- Serve as a strategic thought partner to internal teams and clients
- Contribute to agency thought leadership and strategic innovation initiatives
Requirements
- Bachelor's degree required
- 3-5 years of experience in strategic planning, healthcare communications, pharmaceutical advertising, or a related field
- Strong analytical, writing, and storytelling skills
- Experience translating research and insights into actionable brand strategies
- Understanding of healthcare, pharmaceutical marketing, and customer engagement principles
- Proficiency in Microsoft Office, including PowerPoint and Excel
- Strong presentation and facilitation skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Experience facilitating workshops and presenting strategic recommendations to clients preferred
Core Competencies
Demonstrates expertise in strategic planning and brand strategy development within the healthcare and pharmaceutical sectors, leveraging strong analytical and storytelling skills to translate insights into actionable recommendations. Proficient in facilitating workshops and managing multiple projects in a fast-paced environment.
Hard Skills
- Market Research
- Data Analysis
- Brand Strategy
- Competitive Analysis
- Quantitative Research
- Qualitative Research
- Presentation Skills
- Storytelling
- Strategic Deliverables
- Client Recommendations
Soft Skills
- Analytical Skills
- Writing Skills
- Mentoring
- Project Management
- Facilitation Skills
Industry Keywords
- Pharmaceutical Marketing
- Customer Engagement
- Healthcare Dynamics
- Brand Growth
- Competitive Activity
Tools & Technologies
- Microsoft Office
- PowerPoint
- Excel