Director of Product Marketing

irector of Proct Mrketing bot TireTtor, Inc. TireTtor's proct, tirettor.i is n ll-in-one, I-ntive shop mngement system for retil n wholesle tire elers tht tomtes tire pricing, reces mnl steps, n sves elers p to 4 hors per week. With CRM, POS, inventory mngement, n tire orering cpbilities ll within one system, elers cn operte their entire bsiness ot of one tb, sing one login. escription bot TireTtor TireTtor bils the moern operting system for inepenent tire elers n to repir shops - point-of-sle, online qoting, inventory, n the connecte tools shop owners nee to rn fster, smrter bsiness. Or sers re mechnics, service writers, n shop owners who on't hve time for softwre tht gets in the wy. Everything we bil hs to mke their y better the moment they toch it. We're smll, mbitios tem biling softwre for n instry tht's been nerserve for eces. The proct is moving fst, n we nee Proct Mrketing Mnger who cn mke sre the rest of the worl - or sles tem, or cstomer sccess tem, n or elers - nerstns every new thing we ship n why it mtters. The role This is hns-on, high-ownership Proct Mrketing role. Yo'll be the connective tisse between Proct, Sles, CS, n or elers. When we ship something new, yo're the one who mkes sre everyone - internl n externl - gets it. The thing we wnt to be very cler bot: enblement is the core of this job, not sie responsibility. We nee someone who cn mke complex workflow feel obvios, n who is excite to recor the emo, write the script, n crete the collterl tht will inform both internl n externl iences. Wht yo'll oOwn positioning n messging. For new fetres n for the pltform overll. Yo'll tlk to elers, sit in on sles clls, wtch spport tickets, n trnslte wht yo her into lngge tht sells n lngge tht teches. Rn proct lnches en-to-en. From pre-lnch enblement to lnch-y comms to trcking the efficcy of yor lnch cmpign n the enggement of the fetre. Yo're the GM of the lnch. Enble or internl tems. When fetre ships, or Es nee to emo it confiently, or SRs nee to tlk bot it intelligently on col cll, n or CSMs nee to onbor cstomers onto it withot ropping bet. Yo'll own the plybooks, tlk trcks, n FQ ocs tht mke tht hppen. Mke emo n trining vieos. lot of them. Short wlkthroghs, eeper fetre eep-ives, "here's the se cse" sles vieos, n in-proct trining for elers. Yo'll write the scripts, recor the screen, eit it own, n ship it. We hve tools - we nee someone who'll ctlly se them. Ecte or elers irectly. Or cstomers re tire shop owners n service writers who wnt to get vle ot of TireTtor s fst s possible. Yo'll bil the in-pp nnoncements (Bemer), KB rticles, webinrs, n emil seqences tht trn new fetre into something elers ctlly opt n love.

Wht we're looking for

5+ yers of proct mrketing experience, ielly t B2B SS compny. Bons if yo've mrkete to SMBs or non-technicl byers.

strong trck recor of internl enblement - sles plybooks, CSM trining, emo certifiction, the works. We wnt exmples. Yo cn recor clen, wtchble trining vieo. Yo on't nee to be professionl eitor, bt yo shol be comfortble with screen cptre, bsic eiting, n writing script tht oesn't pt people to sleep. Crisp writer. Yo cn tke ense proct spec n trn it into one-pger bsy shop owner will ctlly re. Yo've rn proct lnches before - not jst "wrote the blog post," bt coorinte sles, CS, n proct cross lnch timeline. Comfort with fst-moving romp. We ship lot. Yo'll nee to prioritize rthlessly. Genine criosity bot the cstomer. Or elers re not yor typicl byer person, n the people who sccee here re the ones who get fscinte by the work shop owners ctlly o every y.

Nice to hve

Experience mrketing to the to, tire, or ftermrket instry. Experience with point-of-sle, verticl SS, or workflow softwre. Yo've owne knowlege bse before. Yo've sol or spporte softwre to non-technicl byers.

Why this role is gret one Yo'll be the first eicte Proct Mrketer on the tem. Tht mens rel ownership, irect line to leership, n the bility to shpe how we tlk bot the proct going forwr. Yo'll work with ev tem tht ships fst, Sles tem tht wnts to be enble, n CS tem tht geninely wnts to mke cstomers sccessfl. n yo'll be mrketing to n instry where gret softwre is still the exception.

Slry $148, - $154, per yer