Brand Creative Director

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Regular, Full-Time Exempt

Reports to: VP, Retail & Channel Marketing

Brand Creative Director – Job Description
Salary Range: $145,000 - 165,000

About the Opportunity
We are seeking an exceptional Creative Director to lead and shape the creative vision of our brands as we scale across direct‑to‑consumer, retail, and omnichannel distribution. This is a rare opportunity for a creative leader to help define the identity of a fast‑growing national brand.

What You’ll Do
Lead the Brand Creative Vision

Define and evolve Paleovalley’s visual identity, brand language, and creative direction across all customer touchpoints.

Ensure the brand shows up consistently and powerfully across DTC, retail, ecommerce, packaging, and marketing channels.

Act as the steward of brand integrity while allowing the brand to evolve as the company grows.

Lead Brand Evolution & Campaign Concepting

Partner with executive leadership to bring Paleovalley’s evolving brand strategy and rebrand efforts to life.

Translate brand positioning into bold creative concepts for product launches, seasonal promotions, and national marketing initiatives.

Develop integrated campaigns that deliver cohesive storytelling across digital, retail, and omnichannel channels.

Drive Creative Across Growth, Retention, and Retail

Partner closely with Growth (paid media), Retention (lifecycle marketing), and Retail marketing teams to ensure creative aligns with both brand storytelling and performance marketing goals.

Provide creative direction across paid media, lifecycle/email marketing, ecommerce, website, and landing pages, Amazon, and retail marketing initiatives.

Ensure creative execution remains cohesive across all touchpoints.

Build Brand Systems, Packaging & Retail Creative

Establish scalable brand guidelines, creative playbooks, and design systems that enable teams across the organization to execute consistently.

Oversee packaging design and retail creative to ensure the brand stands out both online and on shelf.

Develop packaging and visual systems that scale across product lines and retail.

Build the Future Creative Function

Serve as the central creative leader for the organization, aligning creative efforts across marketing, ecommerce, and retail teams.

Influence cross‑functional teams and guide creative execution even where direct reporting relationships do not yet exist.

Establish creative processes and production workflows that maintain high standards of craft and efficiency.

Help shape the long‑term vision for a dedicated creative function as the brand continues to scale.

What You’ll Need to Succeed

8‑12+ years of creative experience, including senior leadership roles within high‑growth CPG or DTC brands

Proven experience leading brand creative across multiple channels including DTC and retail

Strong portfolio demonstrating success in brand identity development, campaign concepting, and integrated marketing campaigns

Expert‑level proficiency with industry‑standard creative tools including Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma

Experience overseeing creative across website, lifecycle marketing, paid media, packaging, and retail

Prior experience working within a CPG brand environment

Demonstrated ability to lead and inspire high‑performing creative teams

Strong understanding of how creative supports marketing channels including paid media, ecommerce, lifecycle marketing, and retail

Ability to think both strategically and conceptually while also guiding execution

Exceptional visual, verbal, and conceptual communication skills

Highly organized with strong project management and creative production capabilities

Passion for building meaningful brands in the health, food, and wellness space

Bonus Points

Experience leading creative for health, wellness, food, or supplement brands

Experience scaling brands from DTC into retail distribution

Experience designing packaging systems for retail environments

Experience with Amazon creative ecosystems (A+ content, PDP imagery, brand stores)

Experience building brand design systems or creative playbooks

What Success Looks Like in This Role

A cohesive and recognizable brand identity across DTC, retail, and marketing channels

Breakthrough creative campaigns that elevate the brand and drive growth

Packaging and retail creative that stands out on shelf and reinforces brand storytelling

Clear creative systems that enable teams to execute consistently

Strong executive confidence that Paleovalley’s creative direction is clear, consistent, and built to scale

Our Commitment to You

Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost

Generous Paid time off to support balance and rest

Paid sick time for when you need it

Six (6) paid holidays each year

Paid parental leave for growing families

100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance

401(k) with up to a 4% company match after one year of service

Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient‑dense foods you help bring to others

Compliance & Employment Practices
Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to HRteam@paleovalley.com.

All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H‑1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I‑9 and verification of work authorization. We participate in E‑Verify to confirm eligibility to work in the U.S.

To support an efficient and consistent application review process, we may use technology‑assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.

This role is open until filled.

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