Performance Marketing Lead

BettingJobs are working with a company in the mobile gaming sector who are hiring a Performance Marketing Lead to own their entire paid media stack. You'll report directly to the CEO and have full ownership over deploying a nine-figure annual advertising budget.

They buy across Meta, TikTok, Snapchat and DSPs. You'll decide where every dollar goes, run each platform yourself, and own how they measure what's working. This is a very hands‑on role. You'll be in the ad platforms every day, running a high-volume creative testing program, deciding which ads scale and which get cut, and checking the details that decide whether a campaign works.

Key Responsibilities:
Own the budget and the strategy

Deploy a nine-figure annual paid media budget across channels, shifting spend every week toward where it earns the best return

Set performance goals with the CEO and report progress against them

Open new channels: design the first tests, read the results quickly, and scale or cut.

Run the platforms day to day

Build out the creative testing framework: they have a first version, and you'll turn it into a repeatable system for what to test, how much to spend on each test, and when a result is clear enough to act on

Launch new ads at high volume, with clean setup, tracking and targeting on every one.

Set the thresholds that decide when a test has enough spend and conversions to move into scaling campaigns, keep testing, or be turned off, and apply them consistently

Turn off losing ads promptly and put more budget behind the winners

Check every launch before it goes live (copy, links, tracking, placements, targeting and assets) so errors are caught before they cost money

Keep a clear log of every test: what launched, what won, what lost, and what's worth trying next, so each round builds on the last

Own measurement

Own the attribution setup and the rules they use to credit installs and signups across platforms

Find out what each channel really contributes, beyond what the platforms report

Use AI tools to find patterns in performance faster and turn them into decisions

Work across the company

Give the creative team specific, data-backed direction: which hooks, formats, angles and concepts are working, and what to make next

Own ad-policy approvals and appeals with each platform, working alongside the legal team, so every asset is approved and ready on its launch date

Partner with engineering to extend their ad-launch automation and reporting

5+ years of hands‑on direct-response media buying, including mobile app campaigns at scale, with deep expertise in Meta and TikTok

Experience running Snapchat, X, Apple Search Ads, and DSPs or app networks such as Moloco, AppLovin or Google App Campaigns

A track record of running high-volume creative testing and turning winning ads into campaigns that scale

Experience owning a large paid budget across several channels and allocating it based on results

Strong command of unit economics and performance measurement

A curious, experimental mindset: you enjoy trying new strategies, channels and formats, and you'd rather run a quick test than debate an idea

Good judgment on when an ad or channel has earned enough data to scale, needs more testing, or should stop

Comfort using AI tools for performance analysis, and a habit of looking for faster ways to work

The organisation to keep hundreds of live ads straight across many platforms, and the precision to launch fast without mistakes

The ability to explain results plainly and turn them into clear recommendations for the creative team

Comfort working with high ownership and little structure at a fast-moving startup

Nice to Have:

Experience with web-to-app funnels

Experience buying in policy-sensitive categories such as gaming, fintech or real-money products

Experience launching new paid channels from zero

Experience using platform APIs or automation to launch and manage ads at scale

Interest in collectibles, trading cards, sports or gaming

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