Head of Marketing Automation & Lifecycle Strategy

University of Miami seeks a Director of Marketing Automation & Lifecycle Engagement in Miami to own the message and automation architecture for UHealth marketing. The role designs how a patient or physician moves through care, using the right tools and governance to ensure compliant, effective journeys.
You will work hands-on within marketing platforms, while defining requirements for IT and Compliance, rebuild activation foundations, and coordinate with experience teams to avoid messaging

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