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Director of Paid Media: Strategy & ROI

Hyra · Williamsburg, VA, USA ·

Job type:
Full Time

Busch Gardens Williamsburg seeks a Director, Paid Media to lead strategy, planning, and execution of multi-channel campaigns that drive park attendance, ticket sales, and brand awareness. This role oversees paid search, social, programmatic, display, and video, optimizing performance to hit revenue and ROI goals.
You will manage agencies and internal partners, allocate budgets, analyze performance data, and translate insights into clear actions.

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