Product Marketing Director, US Equity Lead

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou'll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you'll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .
Join us for the opportunity to g row and make a difference in ways that matter to you .
Role Summary We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.
As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our US Equity story is differentiated, compelling, and consistently brought to market across audiences and channels.
This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.
Responsibilities Asset Class / Vehicle Leadership: Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities. Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact. Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed. Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities. Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
Product Marketing Content Creation & Positioning: Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products. Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas. Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets. Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications. Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership: Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity. Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations. Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement. Integrate audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership: Lead integrated product marketing and communications planning across the client journey for the assigned asset class. Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery. Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives. Provide strategic direction for custom content and collateral tailored to priority audiences and market segments. Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence: Build strong partnerships w

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