Regional Marketing Director

Summary / Objective:
The Marketing Director is responsible for lead management, tours, and admission paperwork.

Job Responsibilities (Essential Functions):

Give a positive and informative first impression to all prospective residents and their families.

Write appropriate letters and notes required as follow-up to inquiries.

Maintain and utilize Yardi for follow-up with leads.

Organize and facilitate all move-in activities while working collaboratively with the Executive Director and Resident Care Manager to coordinate smooth and timely resident move-ins. These duties including but are not limited to the tracking of inquiries,

Conducting initial tour of communities, arranging for move-ins, conducting assessments within 24 hours or less when indicated, and working with the Executive Director and Resident Care Manager to coordinate move in activities, etc.

Utilize Yardi to maintain accurate and timely detailed information in regard to number of inquiries, inquiries to move-in ratios, move-in reasons, move-out reasons, diagnosis, age, location prior to move-in, closest family member location, and other data as requested.

Utilize Yardi to track and maintain waiting list and future interest list as well as track and organize vacancies ensuring a quick and efficient move in process.

Conduct individual and group tours of the Community as requested.

Plan, coordinate, and execute external business development activities including events, outreach and referral source relationships

Maintain communication specifically with community personnel and Management.

Responsible for ensuring excellent customer service to internal and external customers.

Perform job duties for residents and with team members in a courteous and professional manner.

Taking initiative to ensure resident safety and satisfaction is a priority.

Meet and greet visitors in a friendly, helpful manner (Visitors include anyone who visits the community; specifically, current residents' families and friends, prospective residents and their families, referral sources, vendors and regulators).

Answer phones appropriately, according to company and community standards.

Communicate professionally and cooperate with supervisor and all community personnel.

Monitor and evaluate customer satisfaction. Share the results with the Executive Director and Director of Operations. Work as a part of the team to develop appropriate action plans to continually improve satisfaction levels.

Ensure compliance and understanding of all regulations regarding residents' rights.

Attend training sessions as directed by supervisor.

Follow & communicate company policies and procedures.

The job description provides a framework for the job; other duties may be assigned as necessary.

Requirements
Qualifications

Associate's degree in related field preferred

High school diploma or GED required

Experience with senior living preferred

Experience in sales required

Moderate computer knowledge

Ability to multitask

Must be able to effectively communicate and document in English

Must be able to verify eligibility to work in the United States

Must pass a criminal background check

Must have a current TB test and Physical (if required by the position)

Working Conditions / Physical Demands:

Must be able to work some weekends as needed

Must be able to lift 50 pounds and support 100 pounds

Kneel, crouch and bend frequently

Must be able to stand for entire shift

Must have the ability to travel to referral source sites and events

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