Brand Manager

Alexis Russell is a jewelry brand built around one-of-a-kind rings and imaginative design. Our customers are risk-takers who seek out unique cuts, rare gemstones, and pieces that cannot be found at traditional jewelers, and many of them find us while planning an engagement or wedding. We sit at the intersection of luxury and individuality, and we are a growing brand headquartered in Buffalo, NY, with a tight-knit team and real room to make your mark.

Position summary
We are seeking a Brand Manager to own social media strategy and execution while serving as the content custodian of the brand across every customer touchpoint. This is a hands-on role focused on content production. You will partner closely with our founder, translating and extending her vision for the brand into a consistent visual and editorial identity, and you will work alongside our eCommerce, photography, paid media, and lifecycle marketing teams to deliver assets across all channels.

Location: On-site in Buffalo, NY preferred. Open to hybrid in New York City.

Compensation: $80,000 to $85,000 base, depending on experience

Responsibilities
Content creation and strategy

Build and run an editorial calendar around product launches, sales and the seasonal moments that drive our business

Capture and edit short-form video for social media, including b-roll of bench work, process, materials, and studio operations

Partner with our founder to develop concepts and scripts for founder-led content and direct recording sessions on a monthly rhythm

Plan shoots with our photographer so product, campaign photography and social-native content support each other

Build and maintain content library

Social media management

Own social media strategy, calendar, and publishing across social media (Instagram, TikTok, Pinterest) and emerging platforms on a consistent cadence

Adapt content to each platform's format and trends

Establish channel-level objectives and report on performance against them

Increase social media KPIs such as reach, engagement, follower growth

Manage community engagement and maintain brand voice in comments and direct messages

Influencer and brand partnerships

Initiate organic relationship-building with creators and aligned brands

Build a creator engine for content and social commerce

Required qualifications

3 to 5 years of experience in brand strategy, social media management/execution, or a combined role for a consumer brand, ideally DTC or eCommerce

Proficiency in the Adobe Creative Suite (Photoshop, Premiere and Lightroom) and comfort with mobile editing tools (Canva, CapCut)

Professional portfolio or relevant work samples demonstrating social media work

Demonstrated experience capturing and editing short-form video for social media

Basic photography and video editing skills

Comfort directing individuals on camera, including those with limited on-camera experience

Ability to substantiate creative decisions with performance data, and to distinguish meaningful metrics from vanity metrics

Demonstrated ability to produce high-quality work within constrained budgets

Self-directed, with the judgment to prioritize independently

Preferred qualifications

Experience in jewelry, luxury, fashion, or another considered-purchase category

Experience building repeatable content systems

Familiarity with longer purchase cycles and higher average order values, where the objective is trust rather than immediate conversion

What we offer

Ownership of our social channels and content, with the autonomy to shape how the brand shows up day to day

Subject matter that is inherently visual: handmade jewelry, an active bench, and real production process

Meaningful growth potential as the brand function expands

Software licensing and content production equipment provided

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