Sr. Director, Brand Communications & Creative

Just Salad is in growth mode, with new stores, new markets, and a brand that needs to show up consistently and compellingly everywhere we operate. We're looking for a Sr. Director, Brand Communications & Creative to own how the brand speaks and shows up for our guests, from communication strategy and brand voice to creative direction and campaign leadership. In line with Just Salad’s mission to make everyday health and sustainability possible, you will also support initiatives to reduce Just Salad’s environmental footprint.

In year one, the priority is building the engine: a scalable brand voice, a clear creative standard, and a campaign process that gets great work out the door efficiently. This is a senior leadership role for someone who has done this before and is ready to do it again at a company with real momentum.

This position sits in our Corporate office and must be in person - not remote.

Reporting & Scope

Reports to: CMO; Senior marketing leadership team

Direct reports: Director, Visual Identity; Copywriter; Project Coordinator

Works closely with: All marketing directors: Growth · Field · Partnerships & Social · Catering

Core Responsibilities Communication strategy & brand voice

Define and own Just Salad's communication strategy across all consumer touchpoints

Build and maintain Just Salad's brand voice and messaging framework

Own content strategy for email, SMS, app, and web for product and menu launches

Own promotion communication, ensuring offers and LTOs are messaged with clarity and brand consistency

Brand storytelling & creative direction

Shape how Just Salad tells its brand story across marketing and in-store

Partner with Director, Visual Identity to ensure message and design work as one

Maintain brand consistency across a rapidly growing store footprint

Lead creative reviews and approve work before it goes out the door

Campaign leadership

Set campaign strategy and the integrated campaign calendar for menu launches, LTOs, seasonal moments, and promotions

Write and approve integrated briefs that align creative, paid, social, and field

Partner with the Partnerships team to lead brand and celebrity campaigns across paid, owned, and in-store

Guide new store opening and local store marketing campaigns with Field Marketing

Oversee campaign execution through the Project Coordinator, setting the process, timelines, and quality bar

Team & cross-functional leadership

Lead and develop the Brand Communications & Creative team

Partner with partnerships, social media, ops, culinary, and field teams to bring campaigns to life in market

Optimize ways of working across marketing to improve speed and quality of output

Set and maintain quality standards for all brand communications output

Qualifications Required

10+ years in brand, marketing communications, or creative

Proven track record leading integrated campaigns from strategy through execution

Hands-on knowledge of campaign workflow (briefing, timelines, approvals, trafficking), with the ability to build the process and coach others to run it

Experience managing and developing a creative or brand team

Strong instincts for brand voice: you can write a brief, review copy, and give clear feedback

Comfortable working cross-functionally at speed in a fast-paced, high-output environment

Experience in food, retail, or fast casual strongly preferred

Nice to have

Experience leading brand through a period of rapid geographic expansion

Background owning email, SMS, or CRM content strategy

Experience with new store opening or local store marketing campaigns

Experience managing brand and celebrity partnership campaigns

Familiarity with multi-unit restaurant or retail marketing

Benefits:

Salary range: $165,000 - $185,000

Bonus: Eligible to participate in our Just Salad’s Corporate Bonus program.

Paid vacation, holidays, and sick time

Medical, Dental, and Vision insurance

Voluntary Long-Term Disability, Hospital Indemnity, Accident, Life + AD&D Insurance

Employee Assistance Program

Eligibility to participate in our 401K program

Pre-tax benefits (FSA, HSA, and Commuter Benefits)

Fitness discounts

Summer Fridays

Free Just Salad

About Us:
Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, market plates, soups and smoothies, including classic offerings and rotating seasonal favorites. Empowering customers to “Eat with Purpose,” Just Salad is a Certified B Corporation™ and home to the world’s largest restaurant reusable bowl program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has more than 125 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, Massachusetts and Washington, D.C.

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