Social Media Manager

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Manager, Social Media Strategy and Special Projects
Fully Remote PETA

Full-time

Description
Are you always the person who knows what everyone will be talking about next? Do you have big ideas—and the drive to actually make them happen? PETA is looking for a creative, highly motivated social media strategist who can help keep the world’s largest animal rights organization at the center of cultural conversation. If you’re a sharp writer, a strategic thinker, and someone who sees opportunities everywhere, we want to hear from you!

Position Objective:
To develop and execute innovative, culturally relevant social media strategies and special projects that reach new audiences, keep PETA at the forefront of online conversation, and inspire people to take action for animals

Primary Responsibilities and Duties:

Develop bold, innovative social media concepts and strategies designed to reach and engage audiences, with a particular focus on reaching younger generations

Stay immersed in social media, internet culture, entertainment, news, emerging platforms, creators, memes, trends, and other cultural conversations, identifying opportunities for PETA to respond quickly and creatively

Lead the follow-through on ideas generated through PETA’s various brainstorms, turning promising concepts into actionable projects and driving them through completion

Proactively identify opportunities for PETA to become more timely, culturally relevant, creative, and effective on social media

Conceptualize and manage special social media projects from start to finish, including developing creative approaches, writing briefs and scripts, identifying collaborators, coordinating timelines, and ensuring successful execution

Work closely with the Audio/Visual department to develop social-first video concepts, including original shoots, humorous and staged videos, experiments with new formats, and other content designed specifically for social audiences

Serve as a key social media liaison to outside creative, social media, and advertising agencies; develop briefs, evaluate ideas, provide creative direction and feedback, and ensure that agency work is innovative, effective, and consistent with PETA’s mission and voice

Write, edit, and review social media copy and creative concepts, ensuring that content is compelling, accurate, on-brand, and optimized for each platform

Challenge existing approaches and continually identify ways to develop new social media series, formats, experiments, partnerships, and other opportunities to expand PETA’s reach and influence

Monitor social media performance and audience behavior and use insights to inform future creative and strategic decisions

Maintain an understanding of emerging social media platforms, technologies, tools, and best practices and recommend opportunities for PETA to experiment and innovate

Manage multiple fast-moving projects simultaneously, anticipate obstacles, solve problems independently, and drive projects toward completion

Exercise sound judgment and confidentiality at all times

Perform any other duties assigned by the supervisor

Requirements

Bachelor’s degree in a related field or equivalent experience

Minimum of five years of relevant social media, digital marketing, creative strategy, communications, or related experience

Demonstrated experience developing and executing creative social media strategies and campaigns

Proven ability to take an idea from initial concept through execution, including coordinating with multiple stakeholders and managing complex projects

Extensive knowledge of major social media platforms, emerging platforms, internet culture, online trends, and the ways that younger audiences consume and share content

Exceptional creative instincts and the ability to identify timely opportunities and turn cultural moments into compelling content and campaigns

Excellent writing, editing, and verbal communication skills

Proven ability to develop clear, compelling creative briefs and provide thoughtful, constructive creative direction

Experience working with creative agencies, production teams, vendors, or other outside partners

Strong editorial judgment and demonstrated ability to review and improve social media content

Proven initiative and ability to work independently, identify opportunities without being asked, and move projects forward with minimal supervision

Ability to think strategically while also managing the details required to execute projects successfully

Proven ability to communicate and collaborate effectively with a wide variety of people and departments

Willingness and ability to respond to timely social media opportunities outside regular business hours when necessary

Demonstrated knowledge of animal rights issues and PETA campaigns

Professional appearance and adherence to a healthy vegan lifestyle

Commitment to the objectives of the organization

The salary range for this position is $55,000 - $85,050.66 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience.

A list of benefits available to qualified employees is available here .

Application Deadline:
Applications for this position will be accepted until November 4, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.

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