Social Media Coordinator

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainmentis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.

Mission
Responsible for Kidult and Collectible brands social media coordination plus paid and influencer campaigns, social shopping, and administrative support.

Key Result Areas Allocation

30% Paid and Influencer Campaign Support

30% Admin: Billing, Invoice Team Support

20% TikTok/IG Shop

10% Analytics

10% Social Media Strategy

Total Time Utilization 100%

Position Requirements
Education/Experience

Bachelor’s degree, preferably in social media, marketing, or communications

1+ years of intern and/or social media direct experience for a professional company

Skills/Knowledge/Ability

Narrative and audience driven understanding of social media content

Best practice knowledge of social media platforms including but not limited to TikTok, Facebook, Instagram, YouTube & YouTube Shorts, Twitter, Pinterest, and emerging platforms

Enthusiastic self-starter who aspires to be an expert social media manager and a master of scheduling, copywriting, and social content creation

Effective communication, management, decision-making, and relationship-building skills

Team player willing to absorb, enhance, and execute brand direction

Knowledge and interest in Kidult, Collectibles, Games, and other toy brands

Love of popular and internet culture

Extreme detail orientation is critical

Key Result Areas and Activities
Paid and Influencer Campaign Support

Work with social, brand team and external agencies to route assets for paid social campaigns

Assist team to partner seamlessly with internal and external creative partners to produce high quality content for paid social campaigns

Work with social team and cross functional partners on influencer campaigns and events to secure, contract, and coordinate with influencers and influencer agencies

Admin

Billing and Invoicing

Contracting creators for all social campaigns

Asset Management

TikTok and Instagram Shop

Partner with the social team to execute TikTok and Instagram shop strategy

Work with affiliate influencers across platforms on key products

Partner with Social team to execute TikTok live strategy

Analytics

Preparation and pulling reporting from social channels and from our publishing tool

Closely analyze results to inform the team of noticed trends, successes, and opportunities

Social Media Strategy

Work with team stakeholders to support development of content/plans to grow/support the community, meet engagement metrics, and ensure best practices are followed

Pay Range
$23.00 - $25.00/ hourly

#J-18808-Ljbffr