Associate Brand Manager, Health & Wellness Brands

Associate Brand Manager, Health & Wellness Brands Location: Phoenix, AZ, United States
Central Garden & Pet Company (NASDAQ: CENT and CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our Pet Segment is searching for an Associate Brand Manager to join our pet Health & Wellness Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea & tick categories. The business is sold on e-commerce through retailers like Amazon and Chewy and has a significant presence in the Pet Specialty channel and at Walmart. There is ample opportunity to extend the distribution footprint behind powerful collaboration with our sales and category management teams and to build insights-based selling strategies, inclusive of product and packaging innovation.
Reporting to the General Manager, the Associate Brand Manager is accountable for the overall health and growth of the business. He/she sets the vision and strategy, identifies the biggest growth opportunities, prioritizes resources and investments, and aligns cross-functional partners around the plan. As the hub of the wheel, the Associate Brand Manager will connect consumer, customer, financial, portfolio, and market perspectives to make the right trade-offs and deliver annual plans.
This position will be based in our Phoenix corporate office. We operate in a hybrid work environment, working from the office four (4) day per week, to balance in-person collaboration, learning and team connection with workplace flexibility.
Define brand vision, ambition, positioning, and strategic priorities
Develop annual and long-term brand strategy and growth plans
Identify and size growth opportunities across consumers, channels, customers, portfolio, and innovation
Business & financial ownership
Own overall brand P&L / financial performance and growth targets
Develop volume, revenue, pricing, and investment plans
Identify performance gaps and determine corrective actions
Optimize resource allocation across initiatives and channels
S&OP & forecasting
Own the S&OP / demand planning process for the brand
Develop and maintain the brand forecast in partnership w/ Sales, Supply Chain, & Finance
Translate marketing plans, innovation, promotions, & market dynamics into demand implications
Identify and proactively manage supply/demand risks and opportunities
Define portfolio strategy and role of each product/SKU
Identify innovation opportunities and prioritize pipeline
Set innovation strategy, target consumer, proposition, and business case
Ensure portfolio choices ladder back to the overall brand strategy
Consumer, customer & market leadership
Own understanding of consumer, category, competitive, and customer dynamics
Translate insights into strategic opportunities and business actions
Set target audiences, consumer needs, and strategic occasions to prioritize
Cross-functional leadership
Serve as the central connector across Marketing, Sales, eCommerce, R&D, Finance, Operations
Align the organization around priorities, objectives, and ways of working
Lead key business decisions and resolve cross-functional trade-offs
Communicate business strategy and performance to leadership
Strategic direction for marketing
Define the marketing challenge, objectives, audience, positioning, and desired outcomes
Establish channel and communications priorities based on the business strategy
Brief Brand Marketing and other functional partners against the strategy
Evaluate whether marketing is delivering against the broader business objective
QUALIFICATIONS:
Bachelor’s degree in marketing, finance, business management or a related scientific degree required; an advanced degree is desirable
3+ years of product management experience
1-3 years of sales experience
Experience with EPA/FDA regulated products
Strong project management skills and experience leading cross-functional teams
Experience working with ad agencies
Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
Experience presenting to management and sales organizations
Experience in sales, working with distributors and internal sales teams
Strong organizational and time management/prioritization skills
Strong communication skills; written, oral and formal presentation
Proficient in Microsoft Word, Excel, PowerPoint
Self-motivator able to deliver satisfactory work under limited supervision
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
Variable incentive compensation based on individual & company performance
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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