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Manager Social Media

Lincoln Tech · Parsippany, NJ, USA ·

Job type:
Full Time

Lincoln Tech is looking for a creative, data-savvy Social Media Manager to lead our social media strategy across corporate and campus channels. This hybrid role (2+ days onsite at our Corporate Office in Parsippany, NJ) offers the chance to shape how we connect with prospective students, build community, and tell compelling stories across multiple campuses nationwide.

You’ll develop content that drives real results, mentor a network of campus Social Media Admins, and use analytics to continuously improve performance. If you love creating engaging content, building communities, and seeing the direct impact of your work, this role is for you.

What You’ll Do

Lead social media strategy and execution across Facebook, TikTok, LinkedIn, Instagram, YouTube, and emerging platforms

Create compelling visual and written content that generates brand awareness and drives student enrollment

Train and support Social Media Admins across our campus network

Cover events, produce live streams, and create engaging recaps

Monitor trends, respond to community engagement, and manage online reputation

Analyze performance data and translate insights into actionable strategies

Manage relationships with campus teams, vendors, and platform representatives

What You Bring

3+ years of hands‑on social media experience, including team management

Bachelor’s degree (Marketing, Communications, Media, or related field preferred)

Strong creative skills with platforms like Adobe, Canva, or similar tools

Analytics mindset with ability to turn data into strategy

Excellent communication skills and ability to juggle multiple projects

Knowledge of SEO principles and social media best practices

Bonus Points For

Higher education or lead generation experience

Social media marketing or digital advertising certifications

Why Lincoln Tech?
For 80 years, we’ve been transforming lives through career training in Healthcare, Automotive/Diesel, Skilled Trades, and IT. Join a mission‑driven organization where your work directly impacts students pursuing their career goals.

What We Offer

Comprehensive medical, dental, and vision coverage

Lincoln Tech is an Equal Opportunity and Affluent Action Employer.

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