Marketing Communications Manager

Marketing Communications Manager
Marketing Company Address Huntersville, NC, US

Position Overview
The Marketing Communications Manager is responsible for assisting with communications and marketing activities, including public and media relations and select marketing efforts in support of 23XI Racing, the team’s drivers and its partners. The Manager plans and executes communication tactics, including drafting press releases, planning announcements, media outreach, scheduling, and supporting digital media strategy, as well as supporting day-to-day execution of team plans. The Manager will also be responsible for building close working relationships internally, with partners and with key stakeholders such as NASCAR and media outlets to ensure 23XI and the team’s partners' goals are being achieved. This includes forging relationships with various media outlets to enhance 23XI, the drivers, and partners' presence within television race broadcasts, print, digital, and social media. The Manager also oversees the team’s communications efforts at the track throughout the season, including responding to media requests and managing driver’s schedules.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Essential Duties and Responsibilities

Serve as a primary point of contact for all communications needs for internal and external stakeholders related to 23XI and the team’s drivers and partners

Manage media requests for drivers and team members and prepare drivers and team members with appropriate briefings prior to media events when necessary

Drive proactive outreach for coverage within motorsports and non-motorsports media to highlight off-track innovations and activations

Develop team communications strategy in collaboration with communications team members

Assist in strategically and creatively promoting and positioning 23XI, the drivers, and partners through traditional, social, digital and other appropriate media outlets

Prepare and edit organizational publications, including press releases, employee communications, partner newsletters, and other materials for internal and external audiences

Assist in the creation of engaging written content/stories, headlines and other copy for the team website and social media platforms

Assist with creating and distributing media materials as needed related to 23XI team members and drivers

Self-edit work for adherence to brand guidelines, AP style and digital content best practices

Perform organizational duties such as oversight and coordination of drivers’ and team members’ schedules both at-track and during the week to fulfill media, partner and team obligations, as well as any additional scheduling needs

Oversee at-track duties related to driver and team member scheduling pertaining to media and partner requests, providing pre/post-race media support and executing crisis management plans when applicable

Support ideation and development of content for 23XI across all social media platforms as needed, both during the week and over race weekends

Work collaboratively with partnerships team to ensure that partner-related media goals are being met

Assist partnerships team with executing on-site appearances for drivers and partners and ensure appropriate coverage is provided

Represent 23XI Racing in a professional manner at all times

Other duties as assigned by Manager

Required Skills, Experience and Abilities
To perform the job successfully, you should demonstrate the following competencies:

Bachelor’s degree from an accredited college or university in journalism, PR, marketing or related field required

7+ years of experience with a team, brand, or agency within the sports & entertainment or media industry; Communication experience in social media/digital marketing in sports or entertainment is preferred

Excellent written and verbal communication skills

Ability to pitch to media

Deadline-oriented, inquisitive, with great follow-up and reporting skills

An ability to work on strategy and execute plans in addition to day-to-day tasks

Ability to think both creatively and strategically

Strong analytical and problem-solving skills

Ability to communicate and interact with executive management as well as personnel of all levels

Ability to thrive in a fast-paced environment

Skills to work independently, and operate well under pressure to meet tight deadlines

Ability to handle multiple tasks simultaneously

Ability to proactively drive execution and results

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