Wholesale Lifecycle Marketing Manager (Faire)

middleman launched in 2023 with a bold vision: become the go-to growth agency for consumer brands navigating an omnichannel world. We built DTX™ (Direct to Everywhere), a full-spectrum email marketing approach that reaches customers wherever they buy: direct-to-consumer, wholesale, and retail. We're the trusted email experts for emerging and challenger brands, and we live to create wins. In 2026, we leveled up again with Apex, our leading-edge AI co-worker that enables faster, smarter campaigns. Apex helps our team execute at a higher level, so our brand partners get more thoughtful strategy, sharper creativity, and better results, quicker.
about the role The Wholesale Lifecycle Marketing Manager owns wholesale marketplace growth for a portfolio of middleman brands. You'll run their Faire shop day to day, turn marketplace data into strategy, and drive new retailer acquisition and retention.
You'll work closely with our brand success team in hitting client goals and leverage our creative team for beautiful design. This role is ideal for someone who knows Faire inside and out and loves growing brands with the variety of retailers on the marketplace.
What you'll do Manage and optimize client Faire shops: product listings, collections, pricing, merchandizing, promotions, and shop presentation
Build and execute B2B growth plans for each brand, focused on new retailer acquisition, retention, and loyalty
Build strategy for email campaigns that convert
Plan and run promotions and marketplace events (e.g. Summer and Winter Market) to drive order volume and acquire new customers
Monitor shop performance and report monthly results
Stay current on Faire platform changes, policies and best practices, and share learnings with the team
What you bring 2+ years of hands-on experience managing brands on Faire
Understanding of the US retail industry across categories and what it takes to grow a brand with independents
Experience with trade marketing and in-store activations
Analytical skills that turn data into strategy and results
Clear, client-ready written and verbal communication
Organized and self-directed in a remote, fast-moving team
Working experience with Claude and ChatGPT
Nice to haves Experience managing multiple brands or accounts at once while hitting deadlines
Background in Consumer Brands and CPG
Familiarity with Asana & Figma
Compensation and benefits Salary: $55k - $80k per year, based on experience
Full-time, Hybrid remote role
Unlimited PTO and company paid holidays
Awesome quarterly profit share program
Work with fast-growing consumer brands across food, beverage, wellness, and pet
A small, collaborative team where your work directly shapes client results
U.S.-based candidates, prefer Arizona, Idaho, Texas, Florida, or North Carolina
Learn more about us at gomiddleman.co .

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