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Audience Analytics & Activation Specialist (Live Service) Job at PlayStation in

PlayStation · San Mateo, CA, USA ·

Job type:
Full Time

Sony Interactive Entertainment in San Mateo, CA is seeking an Audience Business Analyst to join the AIM team and drive audience strategy, operations, and activation for our Live Service games. You will leverage first party data to optimize marketing communications and customer experiences.

You will collaborate across regions, use SQL and BI tools like Domo and Tableau, and work with marketing analytics, data science models, and consumer research to scale campaigns and improve engagement and


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