Head of Marketing

Kennedy University, a US degree granting university, partners with innovative organizations and global leaders to deliver industry-relevant business education online. Our students are ambitious working professionals. They learn through real projects with real organizations, not case studies.

About the role
About us
Kennedy University, a US degree granting university, partners with innovative organizations and global leaders to deliver industry-relevant business education online. Our students are ambitious working professionals. They learn through real projects with real organizations, not case studies.

This role exists so one person owns marketing from idea to measurable result. Today our Founder sets most marketing direction, and execution is spread across specialists and agencies. We want someone who can take a business objective, choose the right approach, and run or direct the work through to measured results. This isn't a coordination role.

The higher education model of running paid ads and waiting for leads is losing ground. We're shifting toward channel partnerships, self-serve digital enrollment, personalized automated outreach and a stronger reputation. You'll lead that shift.

You’ll also bring structure. Clear briefs, approvals, timelines and reporting matter as much here as creative ideas.

What you'll own
Strategy and results

Build and run an annual marketing plan with quarterly priorities, budget and targets

Define audience profiles from our actual student base and sharpen paid and organic targeting

Fix lead quality at the source, so prospects understand who we are, who each program is for and that it's fully online before they enquire

Work with sales on what we're promoting, test two or three approaches in parallel and act on the results

Develop channel marketing with industry associations, career colleges and referral partners, alongside sales

Deliver a monthly performance report covering leads, qualified opportunities, applications, enrollments, cost per acquisition, conversion and campaign ROI

Go-to-market for every intake

Own the go-to-market strategy and 120-day launch plan for every intake, with clear enrollment targets, audiences, channels, campaigns and conversion activity

Work with the curriculum team to understand each program and what sets it apart, using a marketing questionnaire so detail arrives early

Work with sales to understand what prospective students need, and turn that into campaigns that drive enrollments

Own each launch from start to finish, and flag risks early when materials or information aren't ready

Creative, testing and quality

Make sure every ad answers three questions in its first three seconds: Is this for me? Why should I care? What do I do next?

Use real students, graduates and faculty in creative, not stock photography

Run structured A/B tests on headlines, visuals, offers and email sequences, judged on conversions, not clicks

Check every asset before launch: links, brochures, branding and pricing details. Nothing goes out broken

Webinars and events

Own the webinar and event marketing strategy and calendar, including university information sessions, thought leadership, career strategy and partner webinars

Make sure registration, promotion, delivery and post-event nurture run well

Measure attendance, engagement and conversion, and hand qualified opportunities to sales

Content, brand and reputation

Turn our faculty, students, graduations and corporate clients into a steady flow of content

Build testimonial and case study programs, including with major corporate clients, keeping each brand's testimonials within that brand

Grow Trustpilot and Google reviews, and monitor and respond on social media and review sites

Identify and submit for awards and rankings

Connect relevant news and trends to our programs

Write or edit core copy for emails, landing pages and campaigns

Keep each brand distinct and consistent, and make sure every claim is accurate and can be backed up

Operations and team

Own the marketing priority list: rank requests, manage dependencies and deadlines, and make sure projects get finished

Set up a clear marketing workflow: intake, briefs, feedback rounds, approvals and a change log

Keep the asset library current so only approved brochures, decks and templates are in use

Lead and brief our designer and paid social specialist, and manage agencies and freelancers to written briefs and agreed results

Track all marketing work in Asana so everyone knows what's happening and when

How success is measured
Qualified lead rate

Share of leads who confirm interest on first contact rises from baseline

Cost per enrollment

Intake growth

Channel partnerships

New referral and association partners live and producing leads

Every live campaign has an active test

Quality

What you'll bring

7+ years in marketing, including 3+ years leading a function, team or major program

Experience in higher education, edtech or another considered-purchase B2C market

Strong copywriting. You can write a clear email or landing page yourself

Proven project management. You run a calendar of moving parts and hit deadlines

Comfort with data. You set targets, read the numbers and change course

A record of improving lead quality or cost per acquisition, with numbers you can show us

A strong marketer first, who is highly capable with AI and automation across research, content, HubSpot, analytics and reporting

Nice to have

Hands-on HubSpot Marketing Hub skills: workflows, lists, emails, forms and reporting

Partner or channel marketing experience

Award and ranking submissions

Experience managing agencies, freelancers and junior creatives with clear briefs

Experience with Canva, Asana and outreach tools such as Apollo

Short-form video direction, including AI-assisted video tools

How we work
Our team works remotely across the world, primarily in the US, UK and Australia.

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