Marketing Director Lead Strategy & Growth (Charlottesville)

Position Summary The Ivy Group seeks a Director of Marketing who brings ah-ha! strategic insights, takes ownership of a project from the prospect inquiry through project post-mortem, and functions as a trusted partner to clients and the agency’s leadership team. In Ivy’s boutique agency environment, this role is a “player-coach” who actively plans and oversees projects, with a careful eye on quality control, while leading other team members. The ideal candidate is experienced in managing digital campaigns and creating content in a way AI never could, and will happily brainstorm creative concepts on a whiteboard or present brand messaging to a board. This position reports to the Managing Director and is part of the senior leadership team, contributing to the agency’s development and growth. This full-time position is in person in Charlottesville, Virginia. Responsibilities The Director of Marketing is responsible for managing marketing campaigns, creating strategic deliverables, and guiding the project team’s work. Strategy and Planning

Develop effective messaging, communication, and advertising strategies in close collaboration with agency and client teams

Draft brand messaging guides, marketing plans, creative briefs, and other strategic deliverables

Scope, draft, and package proposals in response to prospect inquiries

Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns and agency workflow, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.

Account and Project Management

Ideate, plan, and oversee traditional and digital marketing campaigns

Impeccably manage complex project details, including budget, timeline, deliverables, and resource allocation

Nimbly move from one project to another and skillfully balance tight turnarounds with anticipated needs

Serve as a trusted client partner, communicating clearly and proactively, managing expectations, and capably navigating challenges

Prepare informative, readable reports and critically evaluate campaign performance, gauging impact and recommending pivots as needed

Revise and copyedit deliverables to ensure high quality standards, brand alignment, and technical compliance (within tools such as Data Studio, MailChimp, WordPress, etc.)

Team Leadership

Maintain in-depth knowledge of marketing best practices, social media ad platforms, and Google business products such as Analytics, Ads, Search Console, Tag Manager, etc.

Direct copywriters, designers, campaign managers, and other team members to ensure effective campaigns and deliverables that align with client needs and project parameters

Provide direct supervision to team members as assigned

Qualifications

Bachelor's degree

Minimum of 5 years of experience creating and managing marketing initiatives

Experience effectively communicating with executive-level leaders and skillfully navigating complex stakeholder dynamics

Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence

Technical aptitude and knowledge of paid search, social media platforms, WordPress, email marketing, and other digital marketing channels

Excellent organizational, communication, and writing skills

Mastery of the Microsoft Office suite

Enthusiasm for collaborating with coworkers and clients to deliver the best work possible

Passion for helping communities and purpose-driven brands thrive

Agency, higher education, or director-level experience is a plus!

Benefits

Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 18 PTO days (accrue up to 24 days over 3 years)

Eligible for performance-based bonuses

Independent, woman-owned agency (no bureaucracy!)

Interesting, varied work with a diverse range of clients

Friendly, accommodating work environment

Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm

Cubicle-free, dog-friendly office within walking distance of the Downtown Mall with free dedicated parking

Protected time for professional development

About The Ivy Group The Ivy Group is a full-service marketing and strategic consulting firm that advances passionate brands to positively impact communities. Since our founding over thirty-seven years ago, we have collaborated with a variety of diverse organizations—from small businesses to global corporations, public libraries to national non-profits, housing authorities to health-focused organizations—to develop communications programs that address business and social challenges. Above all, we value intentional problem solving, respectful collaboration, doing the best work possible, continuous learning, integrity, and kindness. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at The Ivy Group are based on merit, qualifications, and abilities. The Ivy Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. The Ivy Group is a drug-free workplace.
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