Social Media Specialist

Incentive Pay: Quarterly performance bonus

Benefits Summary: Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leave

POSITION SUMMARY
The Social Media Specialist owns organic social for Main Event, FoodStory Brands’ protein bar brand, and helps define how the brand looks, sounds, and shows up in people’s feeds. Working closely with the Brand Marketing Manager, the role turns brand strategy into social-first content. It owns the monthly content calendar, the content mix, the asset library, and monthly performance reporting; captures and edits photo and short-form video; designs social-first graphics; and engages the community in real time in the brand’s voice.

The role uses independent judgment to decide which timely cultural moments to act on, recommends content and platform strategy based on performance data, and brings new ideas to the table rather than only executing them.

ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are essential to successful performance in this position. Other duties may be assigned.

Content Strategy and Planning

Own the monthly content calendar, built with the Brand Marketing Manager and planned up to one month in advance

Set the content mix across brand pillars, campaigns, and timely cultural moments, and decide which moments the brand acts on

Monitor platform trends, emerging formats, and cultural conversations, and recommend relevant opportunities for Main Event

Own the scheduling and publishing workflow across Main Event’s social channels, and publish approved content

Content Creation and Production

Help define and maintain the brand’s social-first visual style across photo, short-form video, and graphics

Own the content library: maintain a running inventory of brand assets and identify gaps

Develop shot lists based on upcoming content needs, campaigns, and social trends

Capture and direct high-quality photo and video content optimized for social, including real-time content at brand events, partnerships, and activations

Plan and run content shoots, both on-site and off-site

Create and edit short-form video (Reels, TikToks) using platform trends, sounds, hooks, and social-first storytelling

Design social-first graphics using Canva and/or Adobe Creative Suite

Write platform-appropriate captions and select tags, hashtags, and keywords to maximize organic visibility

Route social copy that includes product, nutrition, or health claims through the brand’s claims review and approval process before publishing

Community Management

Help set the tone and response standards for comments, DMs, and brand mentions

Engage with the community in real time on the brand’s behalf, responding to comments, DMs, and mentions within the brand voice and response standards

Lead real-time community management around product launches, partnerships, events, and other key brand moments

Build a habit of proactive engagement with relevant creators, athletes, brands, consumers, and conversations

Create a feedback loop that brings notable consumer feedback, recurring questions, and emerging conversations back to the Brand Marketing Manager

Support influencer and partnership efforts as needed, including PR packages

Performance Reporting and Optimization

Own monthly organic social reporting, covering impressions, engagement, follower growth, and other relevant platform metrics

Analyze performance to identify top-performing content, trends, and recurring themes, and turn the findings into recommendations for future planning

Partner with the Brand Marketing Manager on an ongoing test-and-learn approach for content formats, creative approaches, posting strategies, and platform tactics

Maintain confidentiality and use discretion when working with unreleased products, partnerships, and campaign plans

Attends all required staff trainings and meetings, and completes all assigned training on time

Adheres to and promotes the FoodStory Brands Mission, Vision, and Values while acting as a role model for others

Other duties as assigned

SCOPE AND AUTHORITY

Hands-on ownership of organic social for Main Event, from calendar planning through publishing, community management, and reporting

Owns the content calendar, asset library, and monthly performance reporting, not just their execution

Authority to engage with the community in real time within agreed brand voice and response standards

Expected to identify and recommend timely social opportunities, and bring new content ideas to the table

Direct working relationship with the Brand Marketing Manager, plus cross-functional partners on shoots, events, partnerships, and influencer efforts

FIRST-YEAR SUCCESS MEASURES

Content calendar delivered monthly, at least one month in advance

Follower growth of and engagement rate of across Main Event’s primary channels

Monthly performance reports delivered with insights and recommendations

Brand voice and community response standards documented and in use

SUPERVISORY RESPONSIBILITIES
This position has no direct supervisory responsibilities.

EDUCATION AND EXPERIENCE

Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience

2–3+ years of experience in social media, content creation, digital marketing, or a related field

Experience capturing and editing short-form photo and video content

Experience reviewing social media analytics and translating performance data into actionable insights

Proficiency in Canva and/or Adobe Creative Suite

Experience with social media management and reporting platforms preferred

Interest in fitness, nutrition, sports, wellness, or performance culture preferred

Portfolio of social content created by the candidate, required with application

KNOWLEDGE, SKILLS, AND ABILITIES
To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Strong understanding of Instagram and TikTok, including current platform trends and best practices

Strong copywriting skills, with the ability to adapt tone and messaging for social

Strong eye for what performs and the judgment to act on a timely moment within brand standards

Strong attention to detail and ability to manage multiple deadlines at the same time

Comfortable working behind the camera and directing content in fast-paced environments

Proactive mindset and willingness to bring new ideas to the table

Ability to use discretion and maintain confidentiality

Demonstrated commitment to FoodStory Brands’ entrepreneurial culture — thinking dynamically, acting with transparency, and committing to shared success and mutual growth

PHYSICAL DEMANDS AND WORK ENVIRONMENT
This position operates in a professional office environment and on location at content shoots, events, and activations, with travel of approximately 15%. Occasional evening and weekend availability is required for timely coverage of special events and activations. While performing the duties of this position, the employee is regularly required to sit for extended periods and communicate verbally and in writing; frequently stands and moves for extended periods during shoots and events; and occasionally lifts and/or carries up to 25 pounds of camera and production equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hiring Process
Our process may include application review, interviews, assessments, reference checks, and a conditional offer.

Equal Opportunity Employer Statement
The Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.

Accommodation Statement
Applicants needing accommodation during the hiring process may contact human resources @ hr@nxtphz.com.

Work Authorization
Employment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.

Background Check / Drug Testing
Employment offers may be contingent upon job-related screening, where permitted by law.

At Will Employment
Employment with FoodStory Brands is at-will, meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice, unless otherwise required by applicable law.

This job postings not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The company reserves the right to modify this description at any time.

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