VP, Marketing | PE-Backed Healthcare SaaS

Are you a Head of Marketing or Director of Marketing the healthcare SaaS industry looking to step up into a hands-on VP of Marketing? Are you a VP of Marketing who has shaped messaging at a healthcare SaaS company and seen it change how buyers respond? Are you a Head of Marketing ready to be the first dedicated VP Marketing at a $10M+ company with excellent product market fit? Have you done brand marketing and consolidated messaging across brands without a large team behind you? This fast-growing healthcare SaaS company is hiring its first dedicated VP Marketing, and brand marketing is where the role starts: positioning, messaging, and one consistent story across a growing product line. If you’re interested in a VP of Marketing role with massive impact on a healthcare SaaS company, please read on.
This PE-backed vertical SaaS company builds cloud software that runs operations for healthcare service organizations, and it is scaling across more than one product line. Sales has been built out, and marketing is next. The VP Marketing will inherit a generalist on the team, an outside agency running demand generation, and a solid program budget to work with. The foundation is in place: a refreshed website, steady inbound, and a clear ICP. The team needs a leader who can connect brand, messaging, and reporting.
What You Will Own Consolidate brand and messaging across a growing product portfolio
Build attribution tying marketing spend to pipeline and revenue
Identify which channels and messages move buyers to act
Direct the demand generation agency and program budget
Lead go-to-market and launches, including hiring a product marketer
Hire and lead the marketing team - driving strategy without being afraid to roll your sleeves up
What You’ll Need Marketing experience at SaaS companies for the bulk of your career
Held VP-level marketing leadership at a startup, scale-up, or high-growth PE-backed business
4+ years leading marketing, plus hands-on individual contributor marketing experience
Built positioning and messaging directly, not just directed it
Tied marketing spend to pipeline through attribution and reporting
Hands-on builder, comfortable without a large team
Healthcare or health-tech SaaS experience
Experience integrating companies or managing multiple brands
What You’ll Get Competitive Compensation Package: Base + 20% Bonus
Strong benefits and incredible culture
Fully remote role
Direct partnership with the CRO and massive impact
Agency support and a program budget

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