Marketing Director

A well-established and growing law firm is seeking a Senior PPC / Paid Digital Marketing Specialist to take ownership of its online advertising and lead-generation strategy.
The ideal candidate will have hands-on experience managing paid search and digital advertising for a personal injury law firm or other high-volume legal practice . This is an opportunity to play a key role in driving qualified leads and new client acquisition.
Responsibilities: Manage and optimize PPC campaigns across Google Ads and other digital advertising platforms
Develop and execute paid search strategies focused on generating qualified personal injury leads
Manage advertising budgets and optimize spend for maximum ROI
Conduct keyword research, competitive analysis, bid management and campaign optimization
Monitor and analyze CPC, CPL, conversion rates, cost per acquisition and overall campaign performance
Track leads from initial click through intake and signed case
Develop and test landing pages, ad copy, keywords and targeting strategies
Identify opportunities to improve lead quality and reduce acquisition costs
Work closely with intake, marketing and leadership teams to improve overall lead conversion
Provide regular reporting and recommendations to firm leadership
Stay current on Google Ads, paid search, SEO/SEM, analytics and digital advertising trends
Qualifications: 5+ years of hands-on PPC / paid digital advertising experience
Personal injury law firm experience strongly preferred
Demonstrated experience managing significant paid advertising budgets
Strong knowledge of Google Ads, Google Analytics/GA4 and conversion tracking
Experience with call tracking, lead attribution and conversion optimization
Strong analytical and problem-solving skills
Ability to understand the relationship between advertising spend, lead quality and signed cases
Proven track record of improving campaign performance and ROI
Strong communication skills and ability to work independently
Preferred: Previous in-house experience with a personal injury law firm
Experience advertising in highly competitive legal markets
Experience managing Google Local Services Ads, Meta Ads and/or other paid media channels
Experience tracking campaigns through the complete lead-to-client acquisition funnel Compensation The anticipated salary range for this position is $150,000–$200,000 plus bonus and a comprehensive benefits package. Final compensation will be based on experience, technical expertise, education, and overall qualifications.

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