MarTech Lead: AI-Driven Marketing & Ops

Highmark Health is seeking a dynamic MarTech leader to scale our marketing technology stack and AI integration. This role will manage day-to-day optimization, automation, and outsourcing of marketing operations, reporting to the Director of MarTech and Operations.
You will drive platform integrations, budgets, and cross-functional coordination with IT, analytics, and procurement. The ideal candidate has 5+ years in MarTech, strong communication, and a track record of implementing AI in marketing

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