Director of Creative, Marketing & Branding

Director, Creative, Marketing & Branding The Director of Creative, Marketing and Branding conceptualizes and leads creative direction while overseeing Atlanta Housing's brand strategy and marketing execution to ensure the agency's identity, messaging and creative standards are consistently expressed across all channels and touchpoints. This role is responsible for planning and delivering major marketing campaigns, overseeing brand standards, directing creative development and partnering across the Office of Communications to translate agency priorities into clear, audience-centered marketing and outreach.
The ideal candidate combines brand leadership with hands-on campaign execution, including channel strategy and performance measurement. This role requires strong cross-functional leadership to align marketing work with operational realities, resident needs, and stakeholder expectations while maintaining a tone that is accessible, credible, and mission-driven. A core priority of this role is overseeing marketing and brand positioning for Atlanta Housing's redevelopment and new construction pipeline to ensure development milestones are communicated clearly and consistently to residents, stakeholders and partners. This role also requires strong social and digital expertise, including oversight of channel strategy, content planning, community engagement standards, and performance improvement across Atlanta Housing's digital platforms.
Essential Duties and Responsibilities include: Own and operationalize Atlanta Housing's brand strategy, conceptualize and lead creative direction from campaign through production, launch and performance evaluation, establish and enforce brand governance, serve as the senior brand advisor to internal partners, lead the development of an annual and quarterly marketing plan and calendar aligned to agency priorities, develop campaign briefs that define audience, objectives, key messages, channels, creative direction, timeline, and measurement approach, direct integrated campaigns across paid, earned, shared, and owned channels in partnership with Public & Media Relations and Social & Digital Media, lead marketing and brand positioning for Atlanta Housing's redevelopment and new construction pipeline, oversee development-specific marketing toolkits and collateral, oversee social and digital strategy and execution, establish and maintain a regular cadence for social and digital reporting, oversee paid media strategy and execution through internal planning and external partners, manage agency and vendor relationships, establish campaign measurement standards including KPIs, benchmarks, reporting cadence, and performance insights, create executive-ready performance summaries that translate metrics into insights and recommendations, provide creative direction and oversight for Atlanta Housing's flagship marketing products and collateral, supervise internal creative staff and ensure high-quality, on-brand deliverables across design, photo, and video, partner closely with the Director, Public & Media Relations, to align marketing campaigns with narrative priorities, event communications, and stakeholder engagement needs, work with internal departments to translate complex programs and operational updates into accessible, resident-centered marketing communications, and perform other communications-related duties as assigned.
Knowledge & Skill Requirements include: Bachelor's degree in marketing, Communications, or Business Administration; master's preferred. 8+ years of experience in marketing/brand strategy, campaign development, and creative leadership; agency experience strongly preferred. Demonstrated experience overseeing paid media strategy and working with media/creative agencies (planning, buying oversight, optimization, reporting). Strong understanding of brand management, integrated campaign planning, and audience-centered marketing Demonstrated experience leading social and digital strategy, including content and channel management, and performance optimization. Experience developing measurement frameworks and using data to guide decisions (e.g., Google Analytics, platform insights, dashboard/reporting tools). Strong leadership and cross-functional collaboration skills; able to influence across departments and manage multiple stakeholders. Strong project management skills; comfort working in a deadline-driven environment with multiple workstreams. Familiarity with marketing and design tools/platforms such as MailChimp, WordPress, Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a plus. Experience in marketing and/or advertising agency, housing, community development, or similar complex mission-driven organizations is a plus.