search and AI advertising specialist in fintech

Описание: Freedom24 is an online broker specializing in the US, European, and Asian stock markets. Registered in Cyprus, it offers a broad range of financial market services.
Задачи: Build and optimise AI agents to manage bidding settings, budgets, keywords, and negative keywords
Use LLMs to analyse search queries, identify growth opportunities, detect wasted spend, and generate ad variations
Connect advertising platforms, analytics, and internal data through APIs to automate campaign analysis, reporting, and actions
Test and monitor automated workflows, with clear limits and approval rules for campaign changes
Plan, launch, optimise, and scale paid search campaigns across search engines
Explore and test customer acquisition through AI chat platforms, including paid advertising formats where available
Launch and optimise remarketing campaigns, tailoring audiences, exclusions, and messaging to each stage of the customer journey
Write and test clear, relevant ad copy adapted to each platform, audience, and user intent
Improve conversion tracking, offline conversion integration, and attribution across channels
Use experiments and conversion value to guide bidding, budget allocation, and campaign optimisation
Identify campaigns that attract valuable customers and scale successful approaches
Требования: Hands‑on experience building or implementing AI agents, LLM-based workflows, or automation solutions in advertising, marketing, or analytics
Strong experience independently managing paid search campaigns, with a proven record of improving performance and scaling results
Solid understanding of bidding strategies, keyword management, search query analysis, and value‑based optimisation
Experience launching and optimising remarketing campaigns and audience strategies
Working knowledge of analytics, tag management, offline conversions, and attribution
Practical experience with APIs and tools such as Python, JavaScript, SQL, or automation platforms
Strong analytical skills and the ability to turn data into clear decisions and measurable improvements
Excellent written communication and ad copywriting skills
Initiative to explore emerging advertising channels, challenge existing processes, and take ownership of improvements
Будет плюсом: experience testing advertising or customer acquisition through AI chat platforms
Условия: Ownership of a meaningful area of performance marketing, with scope to influence how the work is done
Opportunity to build and apply AI-powered solutions in a live advertising environment
International team and preferred office location in Cyprus
Relocation support for you and family members
Compensation discussed individually, based on your experience and expectations

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