Retention & Lifecycle Copywriter — Contract

Contract, paid per deliverable · Ongoing, variable volume

Fuel Made is expanding its network of freelance copywriters, and we're looking for a few sharp email and SMS writers to join it. This is contract work: you'd write retention copy for our portfolio of premium Shopify brands on Klaviyo, project by project, as our workload calls for it.

A few notes up front, because they'll help you decide whether this is a fit:

The work ebbs and flows. We won't be your full-time gig, and we can't promise a steady stream. Some stretches we'll have several briefs for you; some stretches, none.

We pay per deliverable. Rates are set by deliverable — per email, per SMS, per flow, and so on — and we settle them with you up front, so you always know what a brief pays before you take it. No hourly tracking, no retainer.

About Fuel Made
Fuel Made is a boutique ecommerce agency known for thoughtful strategy, elevated creative, and long client relationships. We help high-performing ecommerce brands grow through lifecycle marketing and retention strategy built on Klaviyo.

About the work
You'll write email and SMS copy across a range of DTC brands, each with its own voice, audience, and goals. Working from creative briefs and retention strategy our team provides, you'll produce copy that converts — subject lines, preview text, body copy, CTAs, full flow sequences, popups, and landing pages. Our strategists bring the what and the why; you own how it's said.

Range is important. One brief might be a playful brand with a cult following; the next, a premium menswear label where every word has to earn its place. You'll switch voices cleanly, write to the brief, and hold quality across every touchpoint.

What you'll write

Email and SMS campaigns: subject lines, preview text, body, CTAs

Full flow sequences: Welcome, Post-Purchase, Abandoned Cart, Browse Abandonment, Win-Back, and more

Popup and landing page copy that supports on-site capture

How we work together

You write from briefs built by our strategists and project managers

You deliver in structured, template-ready formats that hand off cleanly to design

You internalize each brand's voice from the brief and reference materials, and you flag it when a direction and a brand's standards don't line up

You take feedback well and turn revisions around inside our cycles

We coordinate in Asana and Slack

You'll fit this well if you

Write for real readers, not just open rates

Move between brand voices without losing clarity or conviction

Care more about the right word than the fast one

Work cleanly inside a process and hit deadlines without being chased

Want to see how your copy actually performs

Run your own freelance practice and can manage briefs, deadlines, and invoices without hand-holding

What we're looking for
Required

2+ years writing copy in ecommerce/DTC.

Proven range across email campaigns, flows, popups, and landing pages

A portfolio showing distinct brand voices and conversion-focused writing — ideally with real email and SMS samples, not only long-form or one-off brand campaigns

Comfortable holding several brands with different tones at once

Reliable and self-directed in a remote, async setup

Nice to have

A retention and lifecycle background — flows and programs, not just individual sends

Familiarity with Asana

A working grasp of lifecycle strategy: segmentation, flow logic, A/B testing

A point of view on where AI tools help a copywriter and where they get in the way

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