Paid Media Manager | igaming | Fully Remote | $70k-$100k + Bonus

About the Opportunity
My client is a fast-growing online entertainment business operating within the highly competitive social gaming and sweepstakes space across the United States. Following significant investment in growth, marketing, and customer acquisition, they are now looking to hire a Paid Media Manager to take ownership of paid user acquisition across both established and emerging advertising channels. This is a highly visible role offering genuine autonomy, ownership, and the opportunity to help build and shape the paid acquisition function. The successful candidate will be entrusted with meaningful budgets and will play a key role in driving sustainable user growth across the US market. The client is seeking a commercially minded performance marketer who thrives in fast-paced environments and enjoys identifying new opportunities rather than simply maintaining existing campaigns.

The Role
As Paid Media Manager, you will be responsible for the strategy, execution, optimisation, and scaling of paid acquisition campaigns across multiple channels. Working closely with creative, product, and data teams, you'll focus on driving high-quality user acquisition while continuously improving efficiency and long-term customer value. Success in this role will be measured not only through traditional acquisition metrics but through a deep understanding of downstream customer behavior, retention, lifetime value, and overall commercial impact. This is an excellent opportunity for an ambitious performance marketer who enjoys testing new ideas, scaling winning campaigns, and taking full ownership of acquisition performance.

Key Responsibilities
Paid Media Strategy & Execution

Own the day-to-day management of paid acquisition activity across multiple digital advertising platforms.

Develop and implement growth strategies designed to drive scalable and profitable user acquisition.

Build, launch, manage, and optimize campaigns across paid social, search, display, programmatic, and emerging channels.

Budget & Performance Management

Manage and allocate substantial media budgets across channels, audiences, campaigns, and geographic markets.

Monitor acquisition performance using metrics including CAC, CPA, ROAS, LTV, retention, deposit behavior, and overall user quality.

Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.

Testing & Optimization

Develop structured testing frameworks covering creatives, audiences, offers, landing pages, bidding strategies, and channel performance.

Partner closely with creative teams to continuously improve ad performance through rapid experimentation and iteration.

Analyze performance data to uncover trends, opportunities, and optimisation priorities.

Attribution & Measurement

Work alongside technical and analytics teams to improve measurement frameworks and attribution accuracy.

Support implementation and optimisation of tracking solutions including pixels, Conversion APIs, server-side tracking, and incrementality testing.

Evaluate performance beyond platform-reported metrics to understand true business impact.

Growth & New Channel Development

Research, validate, and scale new acquisition channels and opportunities.

Explore emerging media platforms, influencer amplification strategies, Connected TV (CTV), native advertising, audio, and programmatic solutions.

Identify growth opportunities across different states, audiences, and demographic segments within the US market.

Reporting & Insights

Produce regular reporting on channel performance, campaign effectiveness, testing outcomes, spend allocation, and user quality.

Deliver actionable recom

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