Marketing Manager

This role is based in our Orlando, FL office.
Position Overview Lead and execute comprehensive marketing strategies for two premier healthcare tradeshows: WHX Miami (World Health Expo - healthcare supplies) and CPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.
Key Responsibilities Strategic Marketing Planning Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
Define target audience segments for exhibitors and attendees across both events
Establish KPIs and success metrics for all marketing initiatives
Manage marketing budgets and optimize ROI across all channels and campaigns
Digital Marketing & Content Strategy Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
Optimize user experience and conversion paths on event websites
Implement marketing automation and lead nurturing campaigns
Analyze web analytics and campaign performance to drive continuous improvement
Campaign Development & Execution Design and execute integrated marketing campaigns across digital, print, and experiential channels
Develop exhibitor recruitment campaigns in collaboration with sales teams
Create attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers
Manage email marketing programs with segmented messaging for different audience personas
Coordinate paid advertising campaigns including Google Ads, LinkedIn, programmatic display, and industry publications
Develop promotional partnerships and co-marketing opportunities with industry associations and media partners
Brand Management & Communications Maintain brand consistency and messaging across all marketing materials for both events
Develop event positioning, key messages, and value propositions
Create marketing collateral including brochures, flyers, presentations, and promotional materials
Manage public relations efforts and media outreach
Coordinate press releases, media kits, and journalist engagement
Oversee event branding, signage, and on-site marketing presence
Stakeholder Collaboration & Management Partner with sales teams to align marketing efforts with exhibitor recruitment goals
Collaborate with conference programming team to promote educational content and speakers
Work with operations teams to ensure seamless execution of marketing initiatives on-site
Coordinate with international teams to leverage global marketing resources and best practices
Manage relationships with external agencies, vendors, and contractors
Engage with advisory boards and industry partners for marketing insights and validation
Data Analytics & Reporting Track and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI
Provide regular reporting on campaign performance, registration trends, and market insights
Utilize CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to track leads and attribution
Conduct post-event analysis and develop recommendations for future marketing strategies
Monitor competitor activities and industry trends to inform strategic decisions
Event Marketing & On-Site Activation Develop pre-show, at-show, and post-show marketing strategies
Create on-site marketing activations to enhance attendee and exhibitor experience
Coordinate show promotions, giveaways, and engagement activities
Manage event app content and push notification strategies
Support on-site presence during both WHX Miami and CPHI Americas events
Education & Experience Bachelor's degree in Marketing, Communications, Business, or related field
5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry
Proven track record of developing and executing successful multi-channel marketing campaigns
Experience managing marketing budgets and demonstrating ROI
Technical Skills Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
Experience with CRM systems, particularly Salesforce
Knowledge of marketing automation platforms (HubSpot, Eloqua, or similar)
Strong understanding of SEO, SEM, email marketing best practices, and social media strategies
Proficient in MS Office Suite (Word, Excel, PowerPoint)
Familiarity with design tools (Adobe Creative Suite) is a pl

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