VP of Marketing

Summary The VP of Marketing is responsible for providing strategic leadership and direction for the organization’s marketing initiatives, brand development, and customer engagement efforts. This position oversees multiple departments, including Creative, Call Center, and Social Media, ensuring alignment with overall business objectives and organizational growth strategies. The VP of Marketing will work closely with executive leadership to develop and execute strategies that strengthen brand awareness, enhance customer experience, drive business growth, and support the company’s long-term success.
Summary The VP of Marketing is responsible for providing strategic leadership and direction for the organization’s marketing initiatives, brand development, and customer engagement efforts. This position oversees multiple departments, including Creative, Call Center, and Social Media, ensuring alignment with overall business objectives and organizational growth strategies. The VP of Marketing will work closely with executive leadership to develop and execute strategies that strengthen brand awareness, enhance customer experience, drive business growth, and support the company’s long-term success.
Essential Duties And Responsibilities Develop, implement, and oversee comprehensive marketing strategies that align with company goals and objectives
Provide leadership, direction, and oversight to the Creative, Call Center, and Social Media departments
Establish departmental goals, performance expectations, and key performance indicators to evaluate effectiveness and drive continuous improvement
Oversee brand positioning, marketing campaigns, advertising initiatives, and customer engagement strategies
Collaborate with executive leadership and cross-functional departments to identify growth opportunities and support business initiatives
Monitor marketing performance, industry trends, and market conditions to identify opportunities for improvement and innovation
Oversee departmental budgets, resource allocation, and strategic investments to maximize operational efficiency and return on investment
Ensure consistency in brand messaging, customer communications, and overall customer experience across applicable channels
Develop and mentor departmental leadership, promoting accountability, collaboration, and professional development
Evaluate existing processes, systems, and strategies to identify opportunities for increased efficiency and effectiveness
Provide regular updates, performance reports, and strategic recommendations for executive leadership
Performs other related duties as assigned
Essential Duties And Responsibilities Develop, implement, and oversee comprehensive marketing strategies that align with company goals and objectives
Provide leadership, direction, and oversight to the Creative, Call Center, and Social Media departments
Establish departmental goals, performance expectations, and key performance indicators to evaluate effectiveness and drive continuous improvement
Oversee brand positioning, marketing campaigns, advertising initiatives, and customer engagement strategies
Collaborate with executive leadership and cross-functional departments to identify growth opportunities and support business initiatives
Monitor marketing performance, industry trends, and market conditions to identify opportunities for improvement and innovation
Oversee departmental budgets, resource allocation, and strategic investments to maximize operational efficiency and return on investment
Ensure consistency in brand messaging, customer communications, and overall customer experience across applicable channels
Develop and mentor departmental leadership, promoting accountability, collaboration, and professional development
Evaluate existing processes, systems, and strategies to identify opportunities for increased efficiency and effectiveness
Provide regular updates, performance reports, and strategic recommendations for executive leadership
Performs other related duties as assigned
Education And/or Experience ~10 years of experience in a senior marketing leadership role
BS/BA in business administration, marketing, communications, or relevant field preferred; MBA will be a plus
Significant experience in marketing leadership, business development, or related management functions
Demonstrated experience leading multiple departments or cross-functional teams
Strong understanding of marketing strategy, brand management, customer engagement, and business operations
Proven ability to develop and execute strategic initiatives that support organizational growth
Excellent leadership, communication, decision-making, and problem-solving skills
Ability to manage competing priorities and operate effectively in a fast-paced, evolving business environment
Experience in home improvement, home services, or related industries preferred
Core Competencies Strategic Planning and Execution
Executive Leadership and Team Development
Marketing and Brand Management
Business Growth and Performance Management
Cross-Functional Collaboration
Financial and Operational Oversight
Customer Experience and Engagement
Organizational Development and Continuous Improvement
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.
Bath Concepts Industries, LLC. is an Equal Opportunity Employer

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