Marketing Manager

What the job is:
HubSpot, hands-on: they built and ran it themselves (email marketing, workflows, automation, reports). This one is non-negotiable.
3+ years of digital marketing
3 to 5+ years of marketing in the cannabis industry, including the federal and state rules on cannabis marketing
Has managed outside agencies or contractors (digital ads, SEO, social media, design)
Google Analytics: reads traffic, conversions and campaign results, and reports on them
Comfortable doing in-person outreach at dispensaries, doctors' offices and community events
Marketing across several locations or states
Healthcare or medical practice marketing (patient referrals, patient retention)
Knows the Panhandle or Gulf Coast market

Leads the entire marketing and sales effort, hands-on:
Direct the team's in-person outreach by region, and build referral relationships with dispensary staff, doctors and community groups
Represent the company at events, health fairs and expos, and help plan them
Oversee the outside vendors for digital marketing, SEO and paid ads, social media and design
Keep online listings current and answer online reviews
Run HubSpot as the customer record
Track outreach, partnerships and referrals, and report monthly numbers (Google Analytics and KPIs) to leadership
Help open new markets as the company grows

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