Senior Lifecycle Marketing Lead

The Western Union Company is seeking a Senior Manager, Lifecycle Marketing to lead high-impact customer journeys across onboarding, engagement, retention, loyalty, and reactivation. You will shape segmentation and orchestrate automated flows using marketing automation platforms. Based in Atlanta or NYC, you’ll work in a hybrid environment, collaborating with Product, Analytics, Marketing, Legal, and Customer Support to optimize core metrics such as retention, NPS, and churn while delivering
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